Interview about Wine Black Pyramid Limited Edition, winner of the A' Packaging Design Award 2020
Wine Black Pyramid features a four wine bottle premium package greatly inspired in the ancient Egyptian culture with silhouettes resembling the figures of kings at the metal armor in the packaging resembling an pyramid. Each bottle type symbolizes one of the fourth primary elements: fire, earth, water and air. They are represented with luminescent symbols that shine in the darkness.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsAncient Egypt is always associated with something mystical, very ancient and magnificent. The idea came to create something unusual in the style of the ancient kingdom, using the packaging of the pyramidal shape and bottles of wine personifying the gods-4 elements of the world, water, air, earth and fire. In fact, this is presented more a fantastic story in the packaging of this design, as a small fantastic film, where each viewer can see their own continuation of the mystical story.
For this effect, special fluorescent coatings were used so that the symbols could glow in the dark! This technique creates a very magical visual effect, it seems to beckon the viewer to see and solve the mystery of the luminous symbol. In creating this effect, I wanted to create more mystery for packaging where famous forms of ancient Egypt are used. The symbols glow in the dark on the bottles themselves, which makes the packaging itself more significant and possibly fuels the interest to buy it in order to be convinced of the power of such an effect.
The metal clothes on the bottles represent military armor, where the Kings of Egypt were not only rulers, but also skillful wars. The texture of the metal itself was not chosen by chance, it comes in cold shades to emphasize the warm shade of gold on the packaging itself which has ancient Egyptian symbols. The bottles themselves are made of glossy black glass, this effect helps not to shade the metal texture that is present on top of them, and at the same time is an independent component. It can be said to be presented as a background for the top other texture of the bottle. Stone covers represent the crowns of kings, but at the same time they are made of stone with hieroglyphs, which also emphasize the direct relationship to ancient Egypt through stone pyramids.
The packaging design was carefully worked out, but there were difficulties how to design the doors themselves that open opposite the bottle inside, there were many options how to make the opening mechanism and the right decision came in the final. It was conceived from the very beginning to make one full package of the pyramid from four different triangular packages, I wanted to show what this is because of itself one object that can be disassembled and assembled like lego. This whole idea is conceived in the same way with the effect of mysticism as the packaging design itself, and the buyer, if desired, can be like a small child who wants to buy all 4 packages in order to see what happens at the end when it is fully assembled.
The current buyer is always very spoiled with new shapes, colors and a huge selection of visual design. Every year everything changes rapidly, and is updated, people want to see something new, unusual, or better well forgotten old in a new format, I think this design is just about that. The design of Wine Black Pyramid Limited Edition uses the technique of making a package that looks in the light of day in one design and at night due to small details as luminous elements, it is transformed and has a different look. This always adds interest to the design of the object.
Ancient Egypt has always been very sensitive to the elements of the earth and it was an interesting idea to use this technique in design to interestingly show these four elements as a graphic element. The concept of using icons that would fully reflect all these elements without using different colors and different textures in the packages themselves was developed. That is, the main idea was to show 4 different elements only due to graphic elements that would differ from each other, but at the same time the design of the bottles and boxes would be the same.
the shapes of the bottles were chosen so that their silhouette resembled a person, but the elegance of the shapes showed that this is a figure of the nobility, it is stately and has a flexible relief. Stone lids represent the crowns of kings and give them a more statuesque appearance. Also, the metal texture on top of the bottles themselves should resemble armor, clothes for the campaigns of royal persons in those distant times, but performed by a new interpretation of the modern look.
The black color of the bottles should be like a canvas on which other relief details will be depicted, such as metal armor and a stone lid. The color is chosen in black so that it does not take all the attention, but at the same time it is an independent graphic element. The gloss emphasizes the luxury belonging of this package to the design, it has a reflection, and the metal shape dressed on top works well with the reflective light on the bottles, because it itself is made of matte metal, which is also an independent design element. Each element in the design is individual, but perfectly combines with each other creating one composition.
All packaging was accurately created in the 3rd program and accurate calculations were made to see how the packaging itself and the bottles in it would look together from a technical point of view. The dimensions were thought out and the shapes were adjusted to exactly such dimensions, otherwise the bottle would not fit into the box and 4 packages could not fit into one shape with each other.
I want to believe that my design will allow to look at the wine packaging from a different angle and make the wine packaging more diverse. Usually wine has a more standard design in contrast to liqueurs, where there is really a great variety and choice of material and forms, but wine is usually very boring and there is no development of fantasy in graphic terms of shapes.
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