Interview about Black Milk Packaging, winner of the A' Packaging Design Award 2018
The packaging design has the two common but at the same time separately design sides.This is depends on what to choose the side that such color will be visible,if look at the black package side can see the white tint of the bottle, if choose the white face of package the black part of the flagon will be the general undertone.The graphic shapes of packaging has the reflections of the bottle design forms.The main graphic element is the cow spots.They are also exist on the package and continue on the glass space.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsThe main idea in creating this packaging was the individuality of the product and not similar to other products presented in the line of liqueurs, a thorough analysis was made so as not to encounter similar work of other designers and create something unusual and memorable. the idea came quite quickly to create such a design with a mirror color of black and white and the shape of the bottle itself quickly took shape from the sketch to the 3d model
To create a package in just 2 colors like black and white was a spontaneous idea, in which the main idea was to find an unusual design where you can imagine 2 not bright colors in a bright performance and I think it turned out not bad. Plus, the colors were the search for the forms themselves, combined with the smooth bends of the details on the packaging itself, which only emphasized the grace of black and white did not drown it out with its brightness of light.
Indeed, it was a funny idea to present liquor partly looking like a rustic cow's milk product, but also wanted to beat it due to the fact that a luxury product can quite harmoniously have cow stains on its design, but at the same time remain a luxury brand due to unique forms and interesting presentation of graphic content.
The packaging was nevertheless made with a hint of cow's milk and natural materials as the main part used in this packaging as wood and uncoated cardboard, which refer to nature, this creates an excellent composition, as well as this interaction with environmental protection. Everyone is accustomed to the fact that luxury goods are always expensive materials like gold, or something very difficult in terms of technical characteristics, for example, when printing varnish and foil, but I believe that it is possible to present luxury goods through forms and original ideas using more environmentally friendly materials.
As mentioned earlier, this design has a reference to something rustic and the Bügel cork complements this idea perfectly. Usually such covers have bottles of beer and originated in the 19th century, and since it is still a liquor, and has an alcoholic degree, the use of such a cork was a good idea that would complement the overall design of the composition, will remind you that this is still an alcoholic product, but will not lose its slightly rustic style while doing so.
the cardboard package essentially follows the inner shape of the bottle itself, since the bottle is made of borosilicate glass, it has 2 physical shapes, outer and inner, the main package outlines the inner shape of the bottle and, in fact, after opening the package itself and removing the bottle itself, the buyer may be slightly surprised that its shape is slightly different, it's like a big intrigue in little things, but still a nice intrigue.
Good question, the main idea was to create luxury packaging among a huge amount of similar goods, but as mentioned in the question, everyone basically makes the liquor packages very ornate, that it is possible that they are losing sight of each other, here the emphasis was placed on minimalism, what fundamentally distinguishes Black Milk liqueur from all other liqueurs and puts it in a level of non-competition for visual memorization, therefore, the packaging does not resemble a typical liqueur packaging and thereby achieves 100 percent penetration into the memory about product. This is the essence of this design.
The whole bottle is made of borosilicate glass, a very light material, partly resembles plastic in weight, but at the same time it is environmentally friendly and still it is glass.Such glass allows you to create double walls and due to this, the product itself looks interesting. I wanted to create something not similar to the design of other liqueurs, which are quite massive in weight, and at the same time something weightless and minimalistic.
Basically the final work on the shape of the bottle, its technical characteristics, and the drawing of graphic forms on cardboard packaging, there were controversial points, but gradually everything came to the same look that can be seen now.
I hope that my design will allow to take a fresh look at the possibility of luxury packaging for liquors using not only classic forms of heavy glass and a large number of patterns. After all, everything in our world does not stand still and has evolution.
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