Interview about Heavens Elix Kombucha Tea, winner of the A' Packaging Design Award 2025
The Heavens Elix Kombucha design captivates with its striking pink to orange gradient, perfectly complementing the refreshing Hibiscus flavor, while the Lemon and Blueberry variants are highlighted with their own vibrant accents. The bold serif typography of Elix exudes a premium aesthetic, while the soft clouds and delicate hibiscus flowers evoke a natural, almost ethereal ambiance. The minimalistic, well balanced layout ensures clarity and ease of reading, while the small circular emblem with a floral icon adds a refined touch, reinforcing the brand's organic essence.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsWhen I created the look for Heaven’s Elix Kombucha Tea, my goal was to make the can feel as lively and fresh as the hibiscus flavor inside. I picked a pink-to-orange gradient because these colors remind people of flowers and fruit, and they give off a happy, energetic vibe. I wanted the can to be easy to spot, so I made sure the colors blended smoothly and looked bright on the shelf.I also added small hibiscus flowers and soft cloud shapes to give a natural and gentle feel. The simple, bold letters make the name stand out and keep the design looking clean and modern. All these choices help show that the drink is both healthy and special. I’m very thankful to A' Design Awards for letting me share my design and for this wonderful recognition
First of all, I am truly grateful to the A' Design Awards for recognizing Heaven’s Elix Kombucha Tea’s design.When designing the Heaven’s Elix Kombucha Tea can, I wanted to create a look that feels both natural and premium. The soft cloud shapes and delicate hibiscus flowers give the design a light, fresh, and almost dreamy feeling, which connects well with the natural hibiscus flavor inside. To balance this softness, I chose a clean and elegant serif font for the text, which adds a sense of quality and sophistication. I made sure the layout was simple and clear so that the flowers and clouds don’t overwhelm the design, and the text remains easy to read and stands out. This mix of gentle natural elements with strong, classic typography helps the can look inviting and high-end at the same time, making it attractive to customers who want a healthy drink that also feels special.
I chose to use sustainable aluminum cans for Heaven’s Elix Kombucha Tea because they are better for the environment. They can be recycled many times, which helps reduce waste. The UV spot printing and semi-matte finish were selected to make the can look and feel more special and high-quality. The UV spot printing adds a shiny effect to certain parts of the design, making it stand out, while the semi-matte finish gives the can a smooth and modern touch. Together, these choices show that we care about the planet and also want to offer a premium product. This combination helps our brand appeal to people who value both sustainability and a luxurious experience.
Thank you for the question. When designing the visual identity for Heaven’s Elix Kombucha Tea, I wanted the look of the can to reflect the refreshing and vibrant taste of the hibiscus flavor. I chose a gradient that moves from pink to orange because these colors are both lively and natural, just like hibiscus flowers. Pink represents the floral notes, while orange brings in a sense of energy and warmth.I started by researching the colors and feelings people associate with hibiscus and kombucha. Then, I experimented with different shades to find a smooth transition that felt inviting and eye-catching. The gradient also helps the can stand out on the shelf and makes it easy to recognize. Adding the floral elements and clean typography completed the design, making it both modern and true to the natural, healthy image of the drink
As Heaven’s Elix Kombucha Tea started reaching new countries like Singapore and the US, I wanted the can to look good and make sense to people everywhere. I picked bright colors that blend from pink to orange, so the drink would catch people’s eyes no matter where they shop. I kept the design simple, with clear, bold letters and just a few flower graphics, so it’s easy for anyone to read and understand, even if they’re seeing it for the first time. Important words like “100% Natural” are easy to spot, showing that the drink is healthy and made with care. My main aim was to make the packaging friendly and appealing for all kinds of customers around the world. Thank you, A' Design Awards, for encouraging new ideas in packaging design.
I chose the bold serif typography for "ELIX" because I wanted the name to be the main focus and instantly catch people’s attention when they look at the can.Serif fonts have a classic and elegant look, which helps make the brand feel more premium and trustworthy. The strong, clean letters stand out against the soft gradient background and floral details, creating a nice balance between modern and traditional styles. This typographic choice shows that Heaven’s Elix Kombucha Tea is a high-quality product and helps the can look more refined and special on the shelf
When I was researching for Heaven’s Elix Kombucha Tea, I listened to what customers care about most, like natural ingredients, a healthy lifestyle, and wanting products that look fresh and modern. These insights helped me choose a bright pink-to-orange gradient for the can, which feels lively and healthy. I added clear words like “100% Natural” and “Premium Batch Kombucha” on the front so people can quickly see the quality and benefits. The simple layout with bold, easy-to-read text and natural hibiscus flower graphics makes the can stand out and easy to recognize. I also picked an aluminum can because it’s convenient, keeps the drink fresh, and is better for the environment, which many customers value today. All these choices were made to match what customers want and to make the product both attractive and practical to use.
To keep the brand consistent across all six flavors of Heaven’s Elix Kombucha Tea, including Hibiscus, Lemon, and Blueberry, I used the same main layout, bold serif typography, and minimalist style for each can..Every flavor has its unique color gradient that matches the taste. For example, Hibiscus uses a pink-to-orange gradient, while Lemon and Blueberry each have their special colors. The floral and natural elements, like the small flowers and cloud motifs, are also used in every design, but I change the details to fit each flavor. This way, all the cans look like they belong to the same family, but each one stands out with its own personality and flavor identity. This approach helps people easily recognize the brand on the shelf, while also making it fun to discover each different flavor.
I think what stood out to the jury was how the design is both simple and eye-catching at the same time. The bold pink-to-orange gradient makes the can pop on the shelf, and the use of clean, elegant serif typography for "ELIX" gives it a premium feel. Adding small hibiscus flowers and soft cloud motifs brings in a natural and refreshing vibe, which matches the drink’s flavor and healthy image. The layout is very clear and easy to read, so people can quickly see that it’s 100% natural and a premium product. I believe this mix of bright colors, natural elements, and a modern yet classy look is what made the design feel fresh and special, helping it win the Bronze A' Design Award.I feel honored to be part of the A' Design Awards community and to have my work appreciated by such a respected jury.
Thank you to the A' Design Award for this amazing opportunity. As Heaven’s Elix Kombucha Tea grows to ten different flavors, I plan to keep the same main design system, like the bold serif "ELIX," minimalist layout, and natural elements- so all the cans still look like part of the same family. For each new flavor, I will use a unique color gradient and adjust the small floral and cloud details to match the taste and feel of that flavor. This way, every can will have its personality but still be easy to recognize as Heaven’s Elix. The design will stay fresh, modern, and attractive, while making it simple for customers to spot their favorite flavor or try something new.I am thankful for the exposure and encouragement that A' Design Awards offers to designers worldwide.
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