Interview about Cyber Yoke Steering Wheel, winner of the A' Vehicle Parts, Auto Accessories and Care Products Design Award 2025
This product design is an improvement on the traditional round steering wheel which can improve the driver's forward vision. The wheel rim shape of Oval Rectangle highlights a sense of technology and futurism, and combines the advantages of circular steering wheel and half-spoke steering wheel. The design of different materials and colors on the double rings of inner and outer reflects a visual effect of layering. The application of special material-color gradient fabrics provides more personalized choices. The Designer hopes to create a product that balances aesthetics and practicality.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsThis product design is an improvement on the traditional round steering wheel which can improve the driver's forward vision. The wheel rim shape of Oval Rectangle highlights a sense of technology and futurism, and combines the advantages of circular steering wheel and half-spoke steering wheel.
Fabric is also a widely used interior material in high-end vehicles. The fabric we employ features a unique gradient color design, offering you an ultra-luxurious experience to premium automotive models. It is equipped with automotive-grade interior material treatments (water splash-proof, oil-resistant, and stain-resistant), along with high-temperature resistance, wear resistance, breathability, sweat permeability, and environmental safety. Additionally, it enhances elasticity and surface texture. Our fabric is spun from color-processed yarn, eliminating concerns about color fading.
The development of the manufacturing process is more difficult than the design. The entire product development took one year. The foaming mold of the steering wheel body was modified three times, and the color gradient fabric was modified three times. In addition, the surface material was hand-wrapped, and it was difficult to maintain the surface flatness. Quality control was the key.
Using NX to create design models and then using resin 3D printing to verify feasibility, the use of resin materials results in significant dimensional errors, leading to longer mold modification times during the product trial production phase.
The surface covering styles are divided into single and double rings, single and double colors, microfiber leather and color gradient fabric. [Top Luxury Series] - the types with color gradient fabric on outer ring, which brings you the Top aesthetics and the Luxury touch.
Well, I have to say it's not efficient, due to the lack of the experience of production, we made many mistake from initial design to market-ready product, also we learn a lot before the final production.
[Compare with Round SW]: Make the front view wider; Keep your hands at 3/9 o'clock; Enable tactile perception of rotation position. [Compare with Yoke SW]: Refuse "grab the air"; Reduce "block screen"; Refuse "block the leg"
For the development of color gradient fabrics, due to the high requirement for fabric extensibility for surface covering, the initial color displayed by the fabric is darker. Adjusting the fabric texture scheme can effectively reduce the color depth.
Since we launched our product on market and won A' Design Award, many automotive company also released similar design of steering wheels on their concept cars, we're very proud of it.
If only talk about design aspect, we are confident to explore more designs for car parts, but about marketing, investment and promotion seems more important than design work, we are very sorry to see this happen.
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