Interview about K Soft Website Generating Leads, winner of the A' Website and Web Design Awards 2025
K Soft Website is a modern tech company focused on software development, AI powered solutions, and digital innovation. The goal was to build an engaging and user friendly website that reflects K Soft's mix of advanced technology and human-centered design. The site aims to clearly highlight their skills across industries while demonstrating their dedication to cutting-edge solutions to boost revenue.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsThe "K" lettermark I designed is inspired by the inner workings of a cable, symbolizing the magic of physics and technology, particularly software. It draws from the futuristic essence of 1980s technology, creating a visual link that reinforces K-Soft's expertise and confidence in delivering cutting-edge solutions in the software industry.During our discovery call, the client mentioned their favorite brands: Microsoft and Tesla. This brand identity blends the innovative spirit of 1980s Microsoft with the boldness of SpaceX, capturing both a forward-thinking and adventurous vision for the future.
I designed the responsive layout so that every potential client is able to get informed about the services, how K-Soft can help their business needs and contact to the company via pixel perfect design adaptable for different sizes.
Strategic storytelling is the key of every brand I work on. Thanks to my western literature studies, I learned that what keeps something in minds and hearts is that telling its story uniquely.Conversion and user journeys are actually revealed when I have a strategy-focused workshop with my client. To combine this strategic part, I use what I learned from literature to build a story. Then, I translate that story into a visual language through design with many iterations.As a result, the process is completed with a distinctive brand identity that stays in minds and hearts which leads K-Soft’s customers to take action through a touchpoint (website) that drives conversion.
The "K" lettermark I designed is inspired by the inner workings of a cable, symbolizing the magic of physics and technology, particularly software. It draws from the futuristic essence of 1980s technology, creating a visual link that reinforces K-Soft's expertise and confidence in delivering cutting-edge solutions in the software industry.During our discovery call, the client mentioned their favorite brands: Microsoft and Tesla. This brand identity blends the innovative spirit of 1980s Microsoft with the boldness of SpaceX (dark theme), capturing both a forward-thinking and adventurous vision for the future.
The process began with a focused 30-minute discovery call to uncover K-Soft’s vision, goals, and target audience to lay the foundation for a tailored brand strategy. From there, I developed a comprehensive strategy presentation that aligned with their business objectives and communicated a clear, cohesive vision. This included everything from the hook, tagline, and value proposition to tone of voice, personality traits, and the website’s objectives. Using this strategy as a compass, I presented three distinct creative direction options for the brand identity, each offering a unique take aligned with K-Soft’s positioning. Once the direction was chosen, I moved into website design, beginning with low-fidelity wireframes to shape the information architecture and gather feedback on structure and layout. This ensured the user journey and content flow supported both brand goals and user needs. The final stage involved designing detailed, high-fidelity pages and building a responsive, pixel-perfect website. I concluded the project by handing off all design files and brand assets equipping K-Soft with a consistent, conversion-driven digital presence.
I created contrast with very colorful visual language with the dark theme layout. I built a visual hierarchy with the fonts for legibility and to keep the reader scrolling. Special moving inside fusuion like K effect is done in Photoshop that gives a sense of movement while dividing the layout in half for the flow. Balance and alignment is also another aspect for the design layout overall. Also made sure that all this uniqe flow is compatible with each other in every screen size.
Hover states of the action buttons with special effects showcasing the brand colors can be a great example for it. Hover states are crucial for dark theme interfaces. Showing moving gradients of the K-Soft's brand colors keep the sophistication alive and maintaining the accessibility.
Thank you so much, I truly appreciate it. I love the hero section and the pricing calculator page a lot! I feel like brand identity is highly visible on these section in a very harmonious flow.
Sure. The process begins with a focused 30-minute discovery call to explore KSoft’s vision, goals, and target audience, setting the foundation for a tailored brand strategy.During our discovery call, the client mentioned their favorite brands: Microsoft and Tesla. This brand identity blends the innovative spirit of 1980s Microsoft with the boldness of SpaceX, capturing both a forward-thinking and adventurous vision for the future. The "K" lettermark I designed is inspired by the inner workings of a cable, symbolizing the magic of physics and technology, particularly software. So this inspiration came to me after our discovery call.
Absolutely! Because during the brand strategy and layout design phase, I conducted in-depth market research, focusing on top-performing software service companies. I carefully analyzed what works in terms of structure, messaging, and user flow, and integrated those insights into the final design. As a result, the outcome isn’t just aesthetically pleasing: it’s backed by proven strategies and years of expertise from successful brands, purposefully crafted to drive conversion crafted and aligned with K-soft's vision.
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