Interview about Equia Keto Line Packaging Identity, winner of the A' Packaging Design Award 2024
Equia Keto line's fusion of tradition and modern flair. Sophisticated packaging adorned with almond blossoms and sleek patterns features spot UV detailing, adding a luxurious touch. Vintage sketches meld seamlessly with contemporary designs, evoking earthy greens, calming blues, and rich golds for a nature-inspired feeling. Resealable pouches with tear notches and a matte backdrop enable special printing effects, such as spot UV, ensuring an upscale presentation. Crafted from PET and PE Transparent materials, these bags combine matte and glossy finishes, preserving products in peak condition
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsBalancing heritage and modernity in the eQuia Keto Line packaging was a central focus of our designapproach. The sketching style of almonds reflects the authentic spirit and mood of the product. Almondblossoms, a traditional motif, were chosen after revisiting the product's roots for their cultural symbolismand connection to nature, emphasizing the natural and wholesome ingredients at the core of the product.To reflect modernity, we integrated the traditional elements with a contemporary typeface and abstractpatterns. This reimagining of the motif creates a modern aesthetic while preserving its essence. The color palette, blending earthy tones with vibrant accents, evokes a natural feel and underscores the brand’s commitment to authenticity.Every design decision, from layout to typography, was thoughtfully crafted to showcase the product'sfoundation in nature while appealing to a modern and younger audience. This fusion ultimately reflectsthe product’s core promise: supporting wellness and a healthy lifestyle.
To address this challenge, we focused on creating a harmonious design that seamlessly integratesthree languages while maintaining the elegant simplicity of the packaging. Our key objective was toprioritize clarity and legibility without overwhelming the visual composition.We selected a clean, modern typeface that complements the overall design, ensuring each language isbalanced and easy to read. The layout was meticulously structured, giving each language ample spaceto breathe and avoiding visual clutter. We adjusted font sizes, amplifying the English language whilekeeping the Arabic slightly smaller for contrast.Choosing the right font was critical to ensuring the languages are visually appealing and cohesive,without one overpowering the others. To maintain a clear hierarchy, we designated primary andsecondary languages on the front, while placing the French language on the back side.
eQuia is a brand known for its focus on health and wellness, using natural ingredients to create products that prioritize wholesomeness. For the Keto line, we ensured that the natural aspect remained central, highlighting its authenticity through carefully selected colors. Our goal was to reflect the product’s healthy and natural qualities using a palette inspired by everyday elements of nature that people connect with in their daily lives.The palette features Light Green, symbolizing lush foliage and representing harmony, safety, and health. Calming Blues capture the serenity of clear skies and tranquil waters, bringing a sense of peace and openness. Golden Sunlight Shades, with warm yellows, evoke the uplifting warmth and positivity of sunlight. These colors not only emphasize the natural foundation of the products but also create a visual identity that resonates with the essence of health and well-being.
The use of matte background provides a sophisticated base that enhances the overall aesthetic. It offers a tactile experience, inviting consumers to engage with the product on a sensory level. The matte finish also serves as a canvas that allows the UV spot detailing to stand out dramatically.Implementing UV spot detailing added a high end dimension to the packaging. From a technical standpoint, this involves precise printing techniques, where a glossy finish is applied selectively to certain areas. this allows to highlight main information and key elements such as brand logo, product name, claims.... It also creates a striking contrast against the matte background.
With decades of experience in FDA compliance and packaging regulation, we have gained a comprehensive understanding of how to create packaging that not only meets strict guidelines but also captures visual appeal. Our expertise enables us to design packages that strike the right balance between regulatory requirements and creative expression, making them appealing to a wide audience while aligning with multinational design standards.FDA regulations require precise attention to details such as font size, proportion, placement of nutritional information, ingredient lists, structure, and claims. By prominently displaying nutritional facts in a clear, legible format, along with accurate ingredient lists and any required disclaimers related to health and wellness, we ensure compliance. Drawing on our experience, we carefully integrate these elements into the design while ensuring the packaging remains visually appealing and on-brand.
The design of the resealable pouches with tear notches in the eQuia Keto Line was developed through an in-depth study of user behavior and the practical needs of our target consumers. Through group studies, market research, and product validation, we identified that users highly value packaging that offers ease of access and the ability to reseal for long-term freshness. This packaging is designed to preserve freshness effortlessly while ensuring the product stands out on the shelf.
Market research and consumer behavior analysis played a pivotal role in shaping the design of theEquia Keto Line Packaging Identity, especially in positioning it within the competitive keto market.Studying the competition through in-depth research enabled us to create a design that not onlyattracts customers but also stands out on the shelf.We closely studied consumer preferences, identifying a growing demand for products that blendwellness, convenience, and premium quality. Consumers in the keto segment are not just looking forhealth benefits but also for brands that exude authenticity and sophistication.We used these insights to create packaging that reflects the values of transparency, purity, andinnovation. The sleek, modern design elements were chosen to distinguish the product on shelves,while the color palette and functional features like resealable pouches appeal to practical consumersseeking convenience and freshness.By aligning the packaging with consumer expectations for both visual appeal and product integrity, weensured that the Equia Keto Line stands out as a trusted, high-quality choice in a competitive market.
We delved into the roots and origins of the products to design packaging that celebrates authenticityand heritage while appealing to a younger, modern audience.For the eQuia Keto Line Packaging Identity, we fused vintage sketches with modern abstract patterns,crafting a narrative that bridges tradition and innovation.Our process began with sketch styles, like the almond blossom, symbolizing natural ingredients andcraftsmanship over industrial processes. By paying meticulous attention to detail, we ensured thedesign communicates authenticity while resonating with a new audience.The challenge was achieving harmony between tradition and modernity. Through strategic layeringand attention to detail, we created a dynamic visual story that conveys heritage and forward-thinkingdesign.The key was striking the right balance, using areas to highlight the authentic sketch style whileincorporating modern typography and abstract patterns to reflect modernity.The result is a timeless yet fresh packaging identity that resonates with consumers seeking a blend oftradition and innovation.
The Equia Keto Line Packaging Identity embodies the evolution of sustainable packaging by prioritizingmaterials that are both eco-friendly and practical. We carefully selected PET and PE materials for theirrecyclability and strength. PET is renowned for being lightweight yet durable, offering an efficientpackaging solution that reduces the environmental footprint. Similarly, PE is highly recyclable,ensuring the packaging meets sustainability standards while maintaining its durability over time.This decision aligns with the growing consumer demand for transparent, environmentally responsiblepackaging. The transparent materials not only reduce waste but also allow the product to beshowcased clearly, reflecting the brand's commitment to quality and authenticity. By integratingsustainable materials with functional design, we created packaging that appeals to eco-consciousconsumers while delivering a premium product experience.
Colorcode leads the way in creating market-defining designs, delivering packaging solutions that standout in competitive landscapes. The mix b By seamlessly blending authenticity with modernity in thispackage, we create creative concepts that influence and inspire, ensuring every design resonates withits target audience.We approach packaging as more than just a container; it’s the brand’s identity and voice, a keycommunication tool that connects with consumers on a deeper level. Each project reflects ourexpertise in integrating functionality, sustainability, and branding, tailored to diverse markets.This project showcases how packaging can become a marketing power tool, captivating andconverting consumers while embodying the brand's values and meeting consumer needs. AtColorcode, we elevate packaging through added value, innovative design, and smart technology,redefining how brands communicate with their audiences.
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