Interview about Bits'n'Bites Website And Mobile Application, winner of the A' Website and Web Design Awards 2024
The landing page of Bits’n’Bites offers a glimpse into what the application offers. The app cultivates authentic connections among business professionals. It nurtures personal relationships and manages contacts while they participate in different events. The application empowers users to assess which events offer the most potential for broadening their professional network and identifying suitable contacts. The project underscores the importance of nurturing genuine human-to-human interactions, rather than depending solely on artificial intelligence.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsWe noticed how much technology, especially AI-driven content on social media, was making people feel disconnected. We wanted to create something that brings people closer—an app that helps them talk to each other and share their interests. Real human interaction is becoming rare, almost like a luxury, so we decided to focus on that. Bits’n’Bites became our passion project to make connecting with others simple and meaningful again.
Business platforms often stick to serious, muted colors like blues, but we wanted to do something different. Our goal was to reflect the energy and optimism of young professionals—people who are passionate about self-development, attending events, and growing their network. The vibrant color palette brings that energy to life and sets the tone for an experience that feels fresh, approachable, and dynamic.We think about how people naturally interact, what they need to make those interactions meaningful, and how design can make those moments easier and more enjoyable. For example, most event apps focus solely on the event app itself, often leaving users with little more than a list of names and emails afterward. That means users have to start the connection from scratch on another platform, like email, which can feel cold and inefficient.We designed Bits’n’Bites to solve this problem by keeping all the important context—shared interests, chats, and profiles—in one place. It ensures that users can continue conversations naturally and build deeper, more authentic professional relationships without losing the momentum they gained during the event. Every design choice, from the vibrant colours to the intuitive interface, was made to support this mission.
When designing the Bits’n’Bites web experience, we knew it had to complement the mobile app while making the most of the desktop’s larger canvas. The biggest challenge was creating a unified, seamless experience that felt equally intuitive on both platforms.We wanted to use design elements that stayed true to the brand identity of the mobile application, which was also created by us. The goal was to craft a web design that would not only make users excited to download the app but also offer a sneak peek into its core functionalities. Building a landing page for a mobile app is about visual storytelling. The design needs to help users imagine themselves using the app and highlight how their problems are solved. We focused on showing the value Bits’n’Bites offers through clear messaging, dynamic visuals, and a strong call-to-action that encourages users to join the community. By blending storytelling and functionality, we created a landing page that connects with users and drives engagement.
One of the key aspects of our design is ensuring users never lose important details about their connections. We created a standalone app that works for any and all events, and your contacts don’t even need to have the app for you to use it effectively. It also integrates seamlessly with the platforms you already use in your business.Think about it: how many of your LinkedIn connections do you actually remember meeting? If you have over 2,000 connections, chances are you recall less than 10%. With Bits’n’Bites, we increase the chances of meaningful connections by helping you keep track of shared interests, where and how you met, and the context of your interactions. For example, wouldn’t it be great to know if a connection also loves tennis, shares your passion for marketing, or attended the same event? These small details can spark meaningful conversations and turn a forgotten acquaintance into a valuable relationship. Our design makes this possible by putting human connection front and center, even in a digital world.
Our research process was a journey of continuous learning and refinement, starting from the very first stages of design. Initially, our vision was simple: to create an app that feels as natural as having a beer or a glass of wine with a business partner—casual, yet meaningful. While we still hold on to that idea, user feedback guided us to make the app more versatile, something people could see value in using daily. We also prioritized integration with existing apps rather than trying to compete with them, ensuring the platform seamlessly fits into users’ routines.Throughout the process, every piece of feedback shaped the product. When users asked, “Why would I need this?” or “How are you better than…?”, these challenges helped us refine not only our messaging but also the app’s functionality. These honest conversations led us to focus on features that truly solve users’ needs.Meeting with investors this November added another layer to our insights. Their perspective pushed us to find ways to reduce costs while maximising usability. We also had the privilege of presenting Bits’n’Bites at two of Europe’s biggest tech conferences, Web Summit and Slush. There, we engaged with potential users and validated our idea through hundreds of meaningful conversations.This iterative process—listening, adapting, and validating—has been invaluable.
When creating a brand identity, consistency is key. It’s a fundamental rule in branding that we followed closely throughout this project. We ensured that the website and the app share the same design elements—color palette, typography, visual language, and overall tone—so they feel like parts of the same cohesive experience, no matter how users interact with them.This consistency is all about building recognition and trust. We wanted users to feel an immediate connection between the landing page and the app, reinforcing the brand identity at every touchpoint. By maintaining this alignment across all media types, we created a seamless cross-platform experience that not only looks unified but also strengthens the brand’s presence and usability.
Networking often feels overwhelming, especially if you have a large network—most people remember only a small fraction of their connections. Imagine the untapped potential in strengthening relationships with the remaining 90%. Our event analysis feature is designed to help users unlock that potential.The metrics we incorporate are flexible and tailored to individual goals. For example, a sales professional might want to track how many deals were closed as a result of connections made at an event. A recruiter might measure how successful the event was in identifying potential hires, while a user focused on partnerships would look at collaboration opportunities formed. Companies, on the other hand, may want insights into how well their representatives are meeting their networking goals at events.We’re continually fine-tuning these metrics to ensure users get meaningful, actionable insights that help them grow their networks. The goal is to provide each user with the data they need to understand their success and make the most of every connection.
The project is technically split into two parts: the presentational website and the mobile and web application. These are entirely separate projects, each built to serve its unique purpose without overlapping.For the presentational website, the decision to use WordPress with Elementor was straightforward. I often say the best tool is the one you know how to use effectively. Since we create WordPress websites with Elementor for clients daily, it was the fastest and most practical solution for our needs. This choice also sets us up for long-term flexibility. WordPress with Elementor allows for seamless content updates, easy integrations, and quick fixes—all of which are essential for scalable marketing management. It supports features like A/B testing, enabling us to refine user engagement strategies, and it’s intuitive enough for our marketing team to manage independently.
For the website, we envision an organic evolution, adding new features and content as the need arises. Our immediate priority is showcasing the app and building a strong network of professionals who use it. As the platform grows, the website will play a bigger role in supporting and inspiring this community.In the next phase, we plan to include case studies and success stories directly on the website to demonstrate how the app is being used effectively. This real-world insight will highlight the value of the platform and encourage others to join. We also aim to introduce more user-generated content (UGC), offering a space where users can share their experiences, feedback, and networking successes. These updates will make the website a hub for connection and inspiration, aligning with our mission to prioritise authentic human interactions while keeping the platform engaging and relevant.
The MVP phase has already provided valuable insights that are shaping the platform’s development. One significant shift has been our focus—from creating a product primarily promoted and used by event organizers to building a standalone app that integrates seamlessly with the most commonly used software solutions in business. This pivot ensures the app serves a broader audience and fits naturally into existing workflows.In the broader field of professional networking, we’ve noticed two key dynamics: the tools people habitually use and the gaps in functionality they often encounter. Our approach is to embrace those habits by integrating with widely adopted platforms rather than forcing users to change their behaviours. This makes adoption easier and ensures our app becomes a natural part of their routine.By focusing on integration and user habits, we believe this strategy can set a new standard in professional networking design. Instead of creating siloed tools, the emphasis shifts to building solutions that complement and enhance how people already connect, ultimately making networking more accessible and effective for everyone.
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