Interview about BAKE SANS TYPE DESIGN AND SPECIMEN, winner of the A' Graphics, Illustration and Visual Communication Design Award 2024
Bake Sans is a contemporary typeface that exudes style and personality. Inspired by the impartiality of Swiss-type design, this font is a meticulous fusion of contemporary shapes and curves. Crafted with modern and distinctive shapes, curves, and idiosyncrasies, this font offers the perfect visual consistency for branding and communication projects through the experiment forms.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsThe origins of the typeface was initially a sans serif font, but as the final design process finished, an idea to develop something different, by pinching the side bars.
Each typeface we design has its original research, development, and final form. At that point, it's character starts to emerge and it starts to have its personality, allowing us to experiment with layout and form.
Mostly it's about experimenting with the simplist's written forms. We design fonts that answer specific design and branding projects, and the more we experience, the more we experiment. Those experiments allow us to create something new and visually appealing.
The proportions and shape of the typeface take a lot longer to develop. The period from June to September was for designing the stylistic forms and developing the engineering of the complete family.
We engineered the form to have a robust character and adapt for various branding projects. As it is a retail typeface, we are exceptionally proud when we see it used by designers for branding, editorial, and digital projects.
Each typeface has its personality and persona. Today a brand requires the ability to be distinctive and have an authentic visual language, so hopefully all that use the font family enjoy individual forms.
The font family origins as a stylized San serif, so that base and historical reference create a solid structural base, allowing the shapes to pinch and move throughout the various glyphs. Without that historical reference point on which to develop the design, I don't believe the design would be as successful.
We have been design partners for over 30 years so it is a natural process, where we reach separately and develop together. Working together means different points of view and a collaborative approach.
When we test the engineering of the designed fonts, we attempt to push their usage through various applications. "Should it be branding or packaging or editorial font?" are always our thoughts when we start the testing phase. We love to push an editorial font family in another direction to experiment with the forms.
My advice is to research and experiment as much as possible because only with that experimentation new avenues of investigation are created. Not all experiments work, and sometimes is good to know the wrong direction for a project. But, sometimes the experiment is perfect for a future project. Have fun and don't be afraid to experiment!
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