Interview about Slimram Slimming Waist Probiotics, winner of the A' Packaging Design Award 2024
This probiotic product is specifically designed for women's waist slimming. The packaging structure simulates the waistline of women, allowing consumers to perceive the waist-slimming functionality of the product. The dynamic and diverse patterns on the packaging surface, reminiscent of the fascinating transformations of the human microecology, are complemented by the brand's blue color and various bright complementary colors, achieving a balance between professionalism and fashion.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsThe box shape is a tangible way to express slimming the waist and abdomen, and the unique box shape also helps the product stand out in the market. Therefore, we combined the box structure with the leaf shape of the mother brand Life-Space logo to simulate the curves of a woman's waist, conveying the product function directly and differentiating it from competitors.
The human microecology is a relatively cutting-edge research field, which is like the inner universe of the human body. In terms of visual expression, the human microecology is relatively abstract and wonderfully changing. Therefore, we created a variety of random patterns with different shapes and colors to abstractly summarize the wonderful changes of the human microecology.
Thanks to BYHEALTH strong supply chain and regulatory team, we have carried out repeated experiments in packaging structure, materials and processes, and finally produced a structure that can take into account quality stability, production efficiency, production cost and regulatory requirements.
The Transparent factory of BYHEALTH is a world-class production base in the Vitamin & Dietary Supplements (VDS) industry, and supporting the sustainable development of the earth's environment has always been one of the important social responsibilities of BYHEALTH.
Blue is the brand color of Life-space, and we have paired different accent colors with different SKUs based on their features and flavors to help differentiate them and enrich the visual experience of the entire product line. Through TMIC testing and e-commerce backend data, we have learned the color combinations that are most appealing to users.
Confirming the box structure and verifying the structural feasibility is the most critical milestone, which ensures that the overall design solution is feasible.
The probiotic products on the market generally use regular-shaped paper boxes with a stale layout and design style, similar to pharmaceutical style. However, Slimram has a unique curved shape packaging, innovative material and craft combination, and adopts a more approachable visual style that is closer to fast-moving consumer goods. The overall style is professional yet fashionable, which can effectively attract young online consumers. The unique box shape also gave the product a nickname of "Little Blue Waist," greatly reducing the communication cost with users and serving as a very helpful search keyword for online sales.
Differentiated packaging, visual professional credibility, clear product benefit expression, good communication product nicknames - all of these are important factors that contribute to user purchases.
This product-function, design, nickname, marketing integrated approach has been proven to be an effective model by the market, and this model will be replicated in many new product development in the future. It also begins to be imitated, gradually influencing this category.
Slimram's unique curved shape packaging is different from most competitive products, and the exclusive nickname "small blue waist" derived from the unique box type is also an effective sales tool.
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