Interview about Daity Galaxy Ice Cream Packaging, winner of the A' Packaging Design Award 2024
Welcome to the world of fantasy and wonder. In this ice cream packaging design, you enter the mental world of a child. It may seem like this idea is only for children, but this fantasy design style takes everyone into a children's fantasy world. The cheerful colors and different illustrations each tell a story that makes everyone imaginatively enter childhood. This design has many details that make the viewer more interested and curious. One of the features of this design is the use of the watercolor technique in the illustration section of the design.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsThis technique is a free, dreamy way. The colors are placed together both randomly and precisely, which helps tell the brand story in the packaging. Where we want to tell a dreamy, free, and limitless space. Using watercolor is very exciting for children. The combination of colors and their intertwining, as well as preserving the texture of the paper and its visibility, is very special.
It is very exciting when you are among a group of children in this age range. Their emotions are amazing. What they want is always different from what we think. Their desires and dreams are limitless, but our thoughts end up in a certain framework based on logic. Therefore, I tried to use these emotions in a way that does not harm them. But with a separator in the design, I considered the packaging requirements. In the end, although the illustrations have certain complexities, a combination of simplicity and freedom was seen in the design.
The story begins here, where the brand has prepared itself to face the world of children in order to achieve its goals. An endless galaxy. For this reason, each product had to tell a different story in a specific visual framework. Each package, depending on its contents (the taste of the product), tells a different story in order to challenge its audience. Since our goal in the brand is clear, we had to tell them different stories. Because their mental world is limitless and I had to meet their needs.
The durability of the design on the packaging is very important. For a design to be durable, all aspects must be considered, considering the storage conditions of the product. Using packaging that has the highest surface area for presenting a visual idea can be effective in its effectiveness in the eyes of the viewer.
To create a work of art that can influence children, your "inner child" must be active. Creating a childlike world requires you to live in it and to maintain your boundless creativity at all times. Therefore, based on my own experiences and mental and emotional structure, I was able to form this connection and use it in my work.
The design and storytelling of a picture in a frame should be such that everyone can create a different story for themselves. How the elements are put together is a completely sensory issue. This is a very important issue for children who, when they are narrating something, can tell different stories over and over again because of the very wide mental space they have.
One of my challenges was mentally aligning myself with children. They think very abstractly and are very abstract. To do that, you have to live and play in the middle. Another challenge was to apply those deep emotions to a commercial and how these two spaces should sit together and communicate the brand's goals.
Continuous presence in schools and organizations related to children. Presence of children in the production site and inclusion of them in the formation of the product and showcasing the packaging and spaces in the form of weekend and group camps. The main goal of the brand was not to create a luxury product. The brand wants to sit next to its audience and experience stages of childhood with them.
The world of childhood is not a place that changes with the change of place, time, and physical growth of humans. This world has a special place in the hearts of all of us. Therefore, it is always possible to see and travel to this world at any age, dialect, nationality, and location, and it has a common language.
Communicating with an audience always starts with a need. This need varies depending on the type of product and the audience. Understanding an audience comes when you understand them and recognize their emotional needs. Business is not just about exchanging goods. Business is about exchanging the soul of the product and its inner feelings.
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