Interview about Daity Galaxy Dessert Drink Packaging, winner of the A' Packaging Design Award 2024
It is clear that this package is designed for children. The harmony between designs in different flavors is clear. All have a rhythm with beautiful colors and are designed according to a harmonious pattern, the hair of the characters is pulled up in a different way to focus the eye on the name and type of dessert. In this design, to draw more attention to the packaging, fantasy and childish characters are used, which are executed with the watercolor technique in the illustration part.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsThe creative journey began with the idea that each child lives within their own imaginative universe, shaped by colors, emotions, and tastes. I wanted to translate this psychological landscape into a tangible visual world.Using watercolor textures and hand-drawn expressiveness, I designed five unique child characters, each embodying a fruit’s personality. For instance, Orange is playful and bright, Melonberry is dreamy and romantic, and Mango is warm and friendly. Each character was developed through sketches inspired by real children’s drawings, ensuring authenticity and emotional connection.
The upward flow of the characters’ hair was both a visual metaphor and a functional design solution. It represents joy, energy, and imagination ascending, while also guiding the viewer’s gaze toward the flavor name and logo placement.This subtle motion visually integrates narrative and hierarchy, turning a static package into an animated form. For children, the movement feels magical, like gravity doesn’t exist in their world. It keeps their attention on the product in a playful, intuitive way.
The field research was deeply interactive. I invited groups of children to participate in color preference sessions, storytelling, and sketch interpretation. One key insight was that children prefer emotional colors over realistic ones; for example, they might associate mango with sunshine rather than orange tones.Another revelation was their love for character interaction; they wanted to “see themselves” in the illustration. This guided me to design open, empathetic facial expressions and postures that reflect curiosity and happiness, not perfection.
Creating a unified brand identity across five variants required a painter’s discipline. The challenge was to balance individual flavor identity with brand cohesion.I built a color rhythm palette where each flavor has a dominant hue supported by secondary tones shared across the range. For instance, the yellow of Pina Colada resonates subtly within Mango and Orange, creating subconscious continuity. This orchestration of tones makes the lineup visually cohesive yet distinctively flavorful.
Children’s imagination is boundless, which makes it both inspiring and unpredictable. During testing, I discovered that every child visualized fruit characters differently. To resolve this, I synthesized their shared perceptions: brightness, humor, and softness.I refined the characters to be symbolic rather than literal, allowing every child to project their own imagination onto the design. Validation came through follow-up sessions, where the majority described the packaging as “happy,” “tasty,” and “fun to hold.” That emotional resonance confirmed success.
The packaging’s tetraprim structure required careful adaptation of the illustrations to curved and angled surfaces. Each layer, polyethylene, aluminum foil, and cardboard, introduced printing and reflection challenges.I strategically designed highlight areas and gradient transitions to maintain color intensity despite lamination and light distortion. This fusion of engineering precision with artistic control ensured that the final printed result retained its watercolor vibrancy and storytelling clarity.
Every design element is rooted in emotional behavior mapping. Research shows that rounded shapes, open gestures, and warm hues elicit trust and joy in children. Thus, I avoided sharp angles or aggressive contrast.The characters’ oversized heads and expressive eyes invite empathy, while the tactile visual texture from watercolor gives a handcrafted warmth, bridging the gap between digital illustration and human touch.
The dual audience demanded layered communication: fantasy for children, reassurance for parents. For kids, the world is magical; for parents, it’s clean, safe, and trustworthy.The fantasy atmosphere was carefully balanced with structured typography and legible information hierarchy. The use of watercolor, a traditional art medium, also subconsciously signals authenticity and care, qualities parents associate with safe, high-quality products.
Entering a competitive children’s drink market meant redefining how a brand could look without losing familiarity. Instead of using glossy realism or mascots, I created an illustrated emotional universe, imaginative yet credible.The key was strategic innovation: retaining essential packaging cues (flavor visibility, product type, color coding) while enriching them with storytelling and emotional design. The result is both fresh and commercially aligned.
Daity Galaxy is not just a packaging design; it’s a visual ecosystem that can evolve endlessly. Future expansions could include animated characters, AR experiences, collectible editions, or interactive storytelling elements, keeping the brand alive in children’s imaginations.The long-term goal is to deepen the emotional continuity between product and user, where every sip connects to a character, and every character inspires creativity. That’s how design moves beyond packaging into the child’s world of wonder.
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