Interview about Safer Food Editorial Design, winner of the A' Print and Published Media Design Award 2024
The logo, icons, reports, banner, and PowerPoint slides have been designed to highlight the importance of food safety in the supply chain. The designer has used a semi-circle band to represent data analysis and healthy food consumption, which ultimately helps protect human beings. The icons' colour palette matches the report's main strategies. The aim is to create proactive, evidence-based, people-centred, cost-effective food safety systems with coordinated governance and adequate structure supported by relevant photographs. The layout content is supported by visuals that depict each theme.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsVisual semicircular bands chosen as design elements are essential communication tools in today’s society. In marketing, they attract attention, provide sensory perceptions, and communicate brand information. For individuals, visuals enhance aesthetics, convey information, and assist audiences in understanding their surroundings.
The colour palette used in Safer Food Editorial Design corresponds with the 17 Sustainable Development Goals (SDGs) colour scheme, emphasizing a critical call for action from all nations—both developed and developing—in a global partnership. It acknowledges that eradicating poverty and other forms of deprivation must be pursued alongside initiatives to enhance health and education, decrease inequality, and foster economic growth.
Both print and digital formats serve as visual connections to engage distinct audiences on each platform. Print materials reach health state departments, while online users can easily access the digital publication, enhancing its accessibility to a broader audience. The design of the Safer Food publication acts as a strong vehicle for conveying messages and information. This design not only captures attention but also promotes comprehension and interaction. In today's age of excessive information, a well-thought-out layout is crucial for making content prominent and meaningful to the target audience.
The selected images are essential for transforming straightforward text into a visually engaging experience that resonates emotionally, feels authentic, and is visually appealing, thereby capturing and maintaining the audience's attention. Working alongside the WHO nutrition team, the choice of suitable images is instrumental in establishing the visual hierarchy of the content, attracting viewers and sustaining their interest. Quality images elevate professionalism and credibility, enhancing the brand's reputation and fostering greater engagement and interaction.
Since 2008, I have engaged in collaborations with health departments to enhance awareness concerning social issues affecting individuals' physical and emotional well-being. Subjects such as AIDS, malnutrition, unsanitary food systems, and healthy dietary practices are fundamental to our existence as members of society. However, each of these issues is approached differently during my design process. I take into account the content, the intended audience, and the specific country or continent to which the information will be published or disseminated.
The Global Strategy for Food Safety uses line-style icons based on universal symbols. These icons follow the Global Strategy for Food Safety brand identity governance, incorporating a circle and leaf associated with the GSFS logo for a clean, modern look.Strategy priority one (SP1): A rule-of-law symbol represents the strengthening of national food control systems. SP2: An alert symbol identifies and responds to food safety challenges resulting from transformations and global changes in food systems. SP3: The use of a microscope represents scientific evidence and risk assessment in making risk management decisions. SP4: Strengthening stakeholder engagement and risk communication. SP5: Promoting food safety as an essential component of domestic, regional, and international trade.Other icons were created to represent the incidence of foodborne diarrhoeal disease;the icon will represent the surveillance of foodborne diseases and contamination;an icon to represent a multisectoral collaboration mechanism for food safety events.
As an editorial designer focused on print and digital publications in public health and scientific topics, my role involves crafting easily comprehensible designs for both audiences. These publications often contain dense content; in this case, we produced a detailed report and a summary. The comprehensive report is tailored for industry professionals and health departments globally, while the summary is intended for events like conferences and webinars, targeting those managing the food chain. Utilizing colours, infographics, icons, and carefully chosen images was crucial in directing and enhancing the reader's understanding of the content.
The World Health Organization provides a style guide for its designers and editors. As a result, the font used aligns with WHO recommendations, while the hierarchy is established by the editors. In this instance, a review was conducted in collaboration with the content-generating department, and I proposed several adjustments to enhance readability and the clarity of information.
The initial phase of the project focused on establishing the program's image. The second phase involved editors gathering and comparing content, which took about two years to collect data and secure approval from all relevant departments. After receiving approval, I started crafting proposals for the cover image. Once a design was chosen, I proceeded to develop the content. Finding suitable photographs to complement the material was a lengthy and meticulous task; ultimately, over 200 photographs were gathered, yet only around 40 were selected for use. Additionally, promotional materials were created for the project, including banners and PowerPoint presentations.
The immediate effect demonstrates that a publication containing scientific and public health-related data can have a more varied design. Presenting a visually appealing layout that effectively communicates the message clearly and engagingly yields more favourable outcomes in reaching a worldwide audience and eliciting positive responses.
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