Lavazza Tiny Eco Espresso Machine

Florian Seidl

Interview about Lavazza Tiny Eco Espresso Machine, winner of the A' Home Appliances Design Award 2023

About the Project

Lavazza continues its commitment to sustainability by launching Tiny Eco, it's first coffee machine made from recycled plastic and compostable coffee capsules. Overall life cycle assessment, energy consumption and noise level were important aspects in the product development process. Designed with lots of love in Italy, it celebrates its Mediterranean identity with attention to detail, colours and finishes. The shape is made from intersecting volumes to reduce visual mass. It is simple and easy to use. Only one touch and just a few seconds. Enjoy!

Design Details
  • Designer:
    Florian Seidl
  • Design Name:
    Lavazza Tiny Eco Espresso Machine
  • Designed For:
    Lavazza
  • Award Category:
    A' Home Appliances Design Award
  • Award Year:
    2023
  • Last Updated:
    November 30, 2025
Learn More About This Design

View detailed images, specifications, and award details on A' Design Award & Competition website.

View Design Details
Your innovative approach to sustainability in the Lavazza Tiny Eco Espresso Machine, particularly the use of recycled plastic and compostable capsules, represents a significant shift in coffee machine design - could you elaborate on the challenges and breakthroughs in achieving this eco-friendly transformation while maintaining premium quality?

We decided in the very beginning that the projects main concept should be based on sustainability. In fact the internal project name was "Compact & Sustainable". So we looked into the use of post consumer recycled plastics and made sure we used as much of it as possible. But we also had to make sure that the aesthetics and the perceived quality of the product would be in line with our expectations. So we had to carefully choose the colour range and the surface finishings.

The intersecting volumes and Mediterranean-inspired aesthetics of the Lavazza Tiny Eco Espresso Machine create a distinct visual identity - what inspired this particular design language, and how does it reflect both the brand's Italian heritage and contemporary sustainability values?

We explored a composition with intersecting volumes as this allowed us to visually contain the overall dimensions of the product. The different volumes and also the chromatic contrast help to achieve that and lead to a distinct visual identity as well. The general attention to colours, materials and finishes has always been super important to us and is also a natural expression of our mediterranean identity.

The life cycle assessment was a crucial aspect in developing the Lavazza Tiny Eco Espresso Machine - could you walk us through the key considerations and decisions that shaped the final design to minimize environmental impact throughout the product's lifespan?

As mentioned before, the internal projects name was "Compact & Sustainable" and from the very beginning we considered the sustainability aspect in all design decisions of the product development process. Using as much post consumer recycle plastic and a low energy consumption are two examples for this approach.

The Lavazza Tiny Eco Espresso Machine achieves an A PLUS energy efficiency rating while delivering professional-grade espresso - how did your team balance performance requirements with energy conservation goals?

There are several different strategies to lower the energy consumption and make a product more efficient.It all starts with the design of the machine's internal architecture and the choice of the single components. The other big enabler lies in the machine's behaviour. Here a shorter standby time helped us to achieve our energy consumption target.

In creating the Lavazza Tiny Eco Espresso Machine as an entry-level product that maintains premium quality standards, what were the most critical design decisions that helped achieve this delicate balance?

We managed to maintain that premium quality standard through the actual design of the object. We made sure every little aspect was considered and properly designed. Through high quality surfacing and attention to detail we were able to achieve a balanced and visually engaging object with a great user experience.

The textured and glossy finishing of the Lavazza Tiny Eco Espresso Machine showcases sophisticated material use despite incorporating recycled plastic - could you share insights into the material development process that enabled this achievement?

Using a high percentage of post consumer recycled plastic on visible components of a product brings many challenges. We worked hard to make sure that the aesthetics and quality were still in line with our expectations. We developed a specific colour range and surface finishings that allowed us to limit the impact and hide impurities and other aesthetic defects.

The compact footprint and user-friendly interface of the Lavazza Tiny Eco Espresso Machine seem to address modern living spaces and user needs - how did consumer lifestyle research influence these design choices?

To be honest, in this case we didn't have to do all that much consumer or user research. However, we did apply a lot of common sense and experience. We've been designing coffee machines for quite some time now and we listen closely to any feedback we get. So we have a rather good idea how our products are placed in modern living spaces and what our users need.

As the recipient of the Gold A' Design Award, the Lavazza Tiny Eco Espresso Machine demonstrates exceptional innovation - what aspects of this design do you believe particularly resonated with the jury and contributed to this recognition?

I'd like to believe that all the effort we put into making Tiny Eco more sustainable while also maintaining a coherent design approach and form language with the other products in our range was one of the most important aspects. The result is a compact and friendly little espresso machine that easily wins your heart, don't you think?

The development of the Lavazza Tiny Eco Espresso Machine took two years in Turin - could you share some pivotal moments or unexpected discoveries during this journey that significantly influenced the final design?

I'm not sure we really encountered any truly unexpected discoveries during the design process of Tiny Eco. We have a well structured product development process that is rather consolidated and it allows us to be efficient and follow a streamlined time frame. The one thing that was different in this case though, was the fact that we developed the product during the COVID period and that meant we had to be a bit more flexible.

Looking at the future of sustainable home appliance design through the lens of the Lavazza Tiny Eco Espresso Machine's success, how do you envision this project influencing the next generation of eco-conscious coffee machines?

I think we have definitely learned a lot during this special project. Especially with regards to the use of post consumer recycled plastics and how to integrate them and their specific design requirements in our development process. I'm convinced this experience will have a lasting impact on all our future products.

Explore Our Special Features

Dive into a world of design excellence with our curated highlights. Each feature showcases outstanding creativity, innovation, and impact from the design world. Discover inspiration and learn more about these incredible achievements.