Cool Line Liquor Bottles

Quan Yuan

Interview about Cool Line Liquor Bottles, winner of the A' Packaging Design Award 2023

About the Project

This design subverts the shape of normal liquor bottles, and also accurately conveys that the function is served by the form. A complete unit consists of a pair of linear tubes, each can actually hold 2 kinds of liquor, the main upper part and the C-shaped base part. So a pair of tubes can hold 4 different base liquor, with distinctive bottle colors to distinguish the flavors. The shape can be rotated and folded at the joints, It can be reassembled into a new 3D form, which can be more interesting

Design Details
  • Designer:
    Quan Yuan
  • Design Name:
    Cool Line Liquor Bottles
  • Designed For:
    Nanjing Maijia Liquor Co.; Ltd.
  • Award Category:
    A' Packaging Design Award
  • Award Year:
    2023
  • Last Updated:
    December 3, 2024
Learn More About This Design

View detailed images, specifications, and award details on A' Design Award & Competition website.

View Design Details
Your innovative approach to transforming 2D lines into 3D forms with Cool Line Liquor Bottles has redefined packaging design - could you elaborate on how this conceptual breakthrough emerged from your experience with pencil sketching?

Everyone uses a pen when they sketch.No matter what kind of pen you use, what you draw is a line, not a surface.So, thicken and enlarge the line, then the line naturally has volume, and then twist and misalign a certain part of the line in space, then it naturally becomes a three-dimensional object.

The rotating joint mechanism in Cool Line Liquor Bottles enables fascinating 3D transformations - what engineering challenges did you face in developing this 360-degree positioning system while ensuring liquid containment?

The key is the positioning of the steering, so I used an existing standard part, a spring-loaded top bead.Then I designed a shallow grooved track based on this top bead, and then 4 concave hemispherical positioning points at each 90 degrees.This way, when you rotate the tube, the joint remains stationary and the tube automatically stops at 90 degrees and is positioned.

Cool Line Liquor Bottles features an intriguing dual-chamber design in each tube - how did you balance the technical requirements of storing different liquors with the aesthetic goal of creating a sculptural form?

Each tube of this bottle consists of two parts, a vertical upper part and a horizontal lower part, connected by a steering joint.This characteristic makes it impossible for these two parts to communicate with each other internally.So I considered having them hold different wines, which is more selective.When the two tubes are attracted together by the magnets at the mouth and bottom of the bottle and appear intertwined, giving the illusion that they are one and the same.

The material choice of 304 stainless steel with food-grade coating for Cool Line Liquor Bottles is quite distinctive for liquor packaging - what considerations led you to select these materials over traditional glass?

Why metal? It is because glass cannot reach the precision of the combination assembled together, and also because the steering joints require more precision, so it is necessary to use metal, and there is no way to use glass.

Your thirty years of design experience clearly influenced Cool Line Liquor Bottles - how does this project represent your philosophy of creating designs that make people feel "relaxed, happy and more fun"?

Because this design consists of four modules and two joints, it can be held by the consumer free steering and free splicing, can be four kinds of wine free combination, more choices, better interaction, so it is also more interesting.

Cool Line Liquor Bottles earned the Silver A' Design Award for its innovative approach - how do you envision this recognition influencing the future of interactive packaging design?

I just want to break through the limitations of the wine bottle form to design a different container, its design approach can be sculpture or furniture, but it must look like a wine bottle, but in fact it is not.

The research phase for Cool Line Liquor Bottles involved extensive 3D printing experimentation - could you share some unexpected discoveries that emerged during this prototyping process?

The surprise for me was to buy the spring top bead, a standard part, online, to achieve the 90 degree positioning and the stability of the connecting combination with the help of magnets.

Cool Line Liquor Bottles challenges traditional liquor bottle forms while maintaining functionality - what insights about consumer behavior and party culture informed these design decisions?

A lot of hotels before the 90's offered some super small bottles of various liqueurs, you could taste different kinds of liqueurs if you traveled to a different country or you could make them yourself.You could taste lightly instead of having to go out and buy a huge bottle of each liqueur. I just really enjoy trying different and new things, and I think there are probably quite a few other people with the same mindset as me.If I could go back to being young again, I'd taste more different wines and foods, or crazier things.

The modular nature of Cool Line Liquor Bottles allows for creative reconfiguration - how did you envision this interactive element enhancing the social experience of cocktail mixing?

My kids would mix sodas and juices together and try different new flavors. liqueurs are just adult beverages, but we can be like kids at heart trying new and exciting flavors, and dozens of wines can be mixed to create more possibilities, and new flavors can be shared with more different people.

Looking at the environmental aspects of Cool Line Liquor Bottles, how does this design align with your stated goal of reducing excessive packaging and using more environmentally friendly materials?

This liqueur bottle is made of metal and is recyclable, so it is very environmentally friendly.The outer packaging is clear recyclable acrylic.Simple and straightforward, no need for excessive packaging.

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