Interview about Bannou Raincoat, winner of the A' Fashion, Apparel and Garment Design Award 2023
The all-weather versatile coat is a design masterpiece that perfectly balances functionality and style. It boasts impressive features such as water resistance, breathability, and windproof properties, making it suitable for any weather condition. The use of high-quality materials gives it a luxurious texture that is perfect for formal events, yet it can also be dressed down for a casual look by adding or removing the detachable hood. The traditional silhouette with modern accents is a timeless design that can be worn in any setting, including the business scene.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsThank you for noticing that! Concealing the zipper while maintaining the raincoat's formal aesthetic was indeed one of our biggest design challenges. The Bannou Raincoat's mission was to blend functionality with a polished, professional look, and an exposed zipper tended to break that visual flow, making the coat feel more utilitarian than versatile.1. Defining the ChallengeWe started with the goal of creating a coat that could adapt to both formal and casual settings, offering full rain protection without compromising style. Early prototypes with visible zippers felt out of place in a more formal or polished outfit, disrupting the smooth silhouette we envisioned. We needed a solution that would integrate the zipper functionality seamlessly without diminishing the coat’s sophistication.2. Prototyping and Testing Concealment TechniquesInitially, we experimented with using fabric flaps to cover the zipper, but this added bulk and wasn’t as visually streamlined as we wanted. Magnetic closures and snap buttons as alternatives also came up, but they weren’t waterproof enough and sometimes added more technical complications. The biggest challenge was to ensure that the design remained functional and secure in heavy rain without appearing too “technical.”3. Exploring Invisible and Reverse ZippersNext, we looked into invisible and reverse zippers, often used in dresses and tailored pieces. These offered a lower profile but still left a slight visual impression. We also found they sometimes lacked the robustness needed for rain gear, so this was a temporary step in the design process.4. The Final Solution: Concealed Placket and Integrated Seam DesignFinally, after multiple iterations, we arrived at a concealed placket with a carefully designed seam that hides the zipper when closed. By incorporating the zipper behind a slim panel that lies flush against the coat when zipped, we achieved both waterproof functionality and an uninterrupted front. This approach required precise tailoring to ensure the panel remained flat and didn’t disrupt the coat’s overall silhouette, maintaining its formal, streamlined look.This journey showed us how small details, like zipper placement, can impact the entire aesthetic and usability of a garment. The final design has been well-received, particularly by customers looking for a raincoat that doesn’t look out of place in a boardroom or formal setting. It’s a small but crucial aspect of what makes the Bannou Raincoat so versatile.
The Japanese concept of Harenohi (晴れの日) was indeed central to our vision for the Bannou Raincoat. This idea beautifully embodies both literal and symbolic meanings—sunny days and special, memorable occasions—which guided not only the garment’s look but also its functionality and fabric choice.1. Material Selection: Balancing Elegance with FunctionalityIn honoring Harenohi, we needed materials that could withstand rain yet retain an air of sophistication suitable for special moments. After experimenting, we chose a lightweight, high-quality technical fabric that is waterproof yet has a soft, matte finish. This fabric mimics the look and feel of traditional Japanese silk or fine wool, materials typically worn on ceremonial days, while providing the practical features essential for rainy days. The result was a fabric that feels special to wear, whether it’s protecting you in a storm or worn out on a sunny day.2. Design Philosophy: Aesthetic DualityReflecting the duality of Harenohi, we designed the Bannou Raincoat to be both functional and elegant. Details such as the concealed zipper and smooth seams were deliberate choices to maintain a streamlined, polished look that would work in both formal and everyday contexts. The coat’s silhouette was also inspired by the simplicity and restraint often seen in traditional Japanese garments, ensuring it would look at home during a professional meeting, a special event, or a casual outing.3. Versatility as a Core PrincipleThe philosophy of Harenohi influenced our approach to versatility. In Japan, clothing that serves a wide variety of occasions is highly valued, and we wanted the Bannou Raincoat to embody that. By choosing a timeless, adaptable design with classic lines, we created a piece that transitions effortlessly between settings and seasons. In this way, the coat truly honors the concept of Harenohi, allowing wearers to feel prepared and comfortable, whatever the day or occasion may bring.In essence, Harenohi was more than an inspiration; it was a guiding principle that informed each detail of the Bannou Raincoat. It’s a garment that merges protection with elegance, just as Harenohi merges everyday functionality with the beauty of special occasions.
Achieving these performance metrics while preserving a luxurious feel was a delicate balance, driven by our vision for a raincoat that would perform as robustly as high-end outdoor gear but retain a sophisticated aesthetic. The Bannou Raincoat needed to be both fully functional in inclement weather and refined enough for formal or semi-formal settings. Here’s how we arrived at those specific performance benchmarks:1. Understanding Real-World Needs for Urban ProfessionalsWe envisioned the Bannou Raincoat as an everyday essential for professionals who transition between outdoor and indoor environments, often encountering unpredictable weather. These users require a high degree of water resistance to stay dry and comfortable in downpours, yet they also need breathability to prevent overheating. The benchmark of 20,000mm for water pressure resistance, which protects in even heavy rain, became our target. The permeability rating of 8,000g/m²/24hr was chosen to prevent the interior from feeling clammy, even after long wear on a rainy day.2. Choosing Materials that Balance Technology with TextureMany waterproof fabrics offer high performance but can feel stiff, plasticky, or heavy. For the Bannou Raincoat, we sourced advanced, lightweight laminates that maintain softness and a refined hand feel. This selection process involved multiple prototypes and testing sessions to find a material that met our technical criteria while resembling the smooth, almost silken feel of luxury textiles. The final fabric has a matte finish and a soft drape, reminiscent of high-end suiting materials, making it suitable for more formal settings.3. Designing for Versatility and EleganceMaintaining a refined texture was crucial to our philosophy of Harenohi, where the raincoat should feel as suitable for special occasions as it does for practical use. With these metrics, we could ensure the wearer stayed comfortable in both rainy and fair weather, allowing the coat to function as an all-day piece rather than just rainwear. This balance of performance and luxury allows the Bannou Raincoat to transition seamlessly between boardrooms, city streets, and even outdoor events.In essence, by choosing these performance standards, we were able to develop a coat that offered the protection of technical rainwear while maintaining the elegance and tactility expected of a formal garment. The result is a versatile piece that stands up to both weather and wardrobe needs, reinforcing the core vision of the Bannou Raincoat.
Winning the Silver A' Design Award for the Bannou Raincoat was a validation of our commitment to multifunctional design, especially in the context of modern urban life. In cities, where space is limited and demands are high, the need for clothing that seamlessly adapts to different settings, weather conditions, and occasions has become essential. The Bannou Raincoat’s versatility addresses this need through thoughtful design choices, transforming it into a garment that doesn’t just serve a single function but becomes an integral part of an urban professional’s daily routine.1. Adaptability Across Weather ConditionsIn cities, weather can shift rapidly, from sudden downpours to humid afternoons, and urban dwellers often lack the time or space to carry multiple layers or weather-specific items. The Bannou Raincoat’s high water resistance (20,000mm) and breathability (8,000g/m²/24hr) ensure it performs across diverse conditions. In heavy rain, it offers full protection, while the breathability prevents overheating in milder weather. This adaptability allows the wearer to stay comfortable throughout the day without needing to switch out garments or add layers.2. Seamless Transitions Between Formal and Casual SettingsWith many urban professionals moving fluidly between work, social events, and casual settings, the Bannou Raincoat’s polished design works in all contexts. Its clean lines, concealed zippers, and refined fabric make it look as appropriate over a business suit as it does with weekend wear. This flexibility means wearers don’t have to choose between style and functionality—they get both, in a single piece that’s as appropriate for the office as it is for a casual night out or a formal gathering.3. Sustainability Through Longevity and Reduced Wardrobe NeedsThe rise in multifunctional clothing speaks to a growing awareness of sustainability. By creating a coat that replaces several different items (rain jacket, windbreaker, formal coat), we aim to reduce the need for excess clothing and encourage thoughtful consumption. The Bannou Raincoat’s durable, high-performance fabric is meant to withstand repeated wear, ensuring it remains a staple in the wearer’s wardrobe for years rather than seasons, aligning with the ethos of “fewer but better.”In sum, the Bannou Raincoat’s multifunctional design directly responds to the urban lifestyle, where adaptability, practicality, and elegance are all necessities. It empowers individuals to move effortlessly through varied settings and circumstances, meeting the demands of city life while also supporting a more streamlined, sustainable wardrobe philosophy. This versatility is what earned it recognition at the A' Design Award and reflects our commitment to creating clothing that genuinely enhances the lives of modern professionals.
The development period of the Bannou Raincoat, from October 2020 to June 2021, was indeed a unique and transformative time. With the world experiencing shifts in both lifestyle and work norms due to the pandemic, we saw firsthand how these changes impacted people’s clothing needs and preferences. This context deeply influenced our approach to creating the Bannou Raincoat, pushing us to design a garment that could bridge formal and functional requirements in a world that was rapidly rethinking what “essential” clothing meant.1. Prioritizing Versatility for New Work NormsAs remote and hybrid work became more prevalent, people were moving away from traditional formalwear but still wanted clothing that could transition easily between home, office, and outdoor settings. The need for clothing that could handle both casual and formal environments led us to design the Bannou Raincoat with a streamlined, elegant aesthetic that works just as well over a business suit as it does with relaxed, everyday attire. This versatility made it possible for wearers to seamlessly transition from virtual meetings to in-person gatherings, embracing a new fluidity in dress codes.2. Emphasizing Comfort and PracticalityWith people spending more time at home and placing greater value on comfort, we were inspired to create a raincoat that didn’t just look sophisticated but also felt easy and comfortable to wear. This meant finding materials that offered protection without feeling heavy or restrictive. We focused on a lightweight, breathable fabric that moves well and feels soft against the skin, allowing the Bannou Raincoat to be worn comfortably all day, whether indoors or outdoors.3. A Heightened Focus on Durability and SustainabilityThe pandemic also heightened awareness of sustainability and the importance of durable, multifunctional pieces that would stand the test of time. With supply chains disrupted and people more conscious of their purchasing habits, there was a shift toward investing in high-quality, versatile clothing that could serve multiple roles. This reinforced our commitment to creating a raincoat that met high performance standards and could replace multiple items in a wardrobe, reducing the need for excess purchases and supporting a more sustainable, minimalist approach to fashion.In essence, the Bannou Raincoat became a response to the evolving needs of a world redefined by new ways of living and working. Its design reflects the desire for clothing that doesn’t just perform but also adapts, combining the best of form and function in a way that resonates with the complexities of modern life.
Yes, our research indeed identified a gap in the market: many raincoats prioritize functionality over aesthetics, making them appear too casual or technical for formal settings. We saw a need for a raincoat that offered high-performance weather protection without sacrificing the polished look expected in professional or formal environments. Addressing this need became a core focus in developing the Bannou Raincoat, influencing everything from material selection to the smallest design details.1. Material Selection for a Refined Look and FeelFinding the right material was essential to bridging the gap between formality and functionality. We selected a high-quality technical fabric that combines advanced waterproofing and breathability with a soft, matte finish. This material not only provides the necessary weather resistance but also mimics the look and feel of luxury fabrics like wool or silk, typically associated with formalwear. The fabric’s subtle sheen and smooth texture make it feel refined and elegant, ensuring it complements both casual and formal attire.2. Concealed Zipper and Seam Design for a Sleek SilhouetteMost raincoats use exposed zippers or bulky closures that can disrupt a garment's streamlined look. To maintain a formal aesthetic, we integrated a concealed zipper hidden behind a sleek placket, giving the front of the coat a clean, uninterrupted line. This approach allows the raincoat to keep its sophisticated silhouette without obvious “technical” elements, preserving its polished look. Additionally, we used minimalistic seam lines and tailored construction techniques, which give the coat a structured, well-fitted shape that mirrors that of traditional formal outerwear.3. Thoughtful Detailing with a Formal EdgeDetails such as cuffs, a structured collar, and a slightly tapered waist were incorporated to reinforce the formal look. We also avoided heavy hardware and instead opted for minimalist, refined button and zipper finishes that blend with the coat's color palette, further enhancing its formal, understated appearance. These design choices ensure that the Bannou Raincoat looks as elegant as a classic overcoat, making it suitable for business meetings, formal events, or even special occasions.4. Versatile Color Palette and Timeless DesignTo address formal requirements, we chose a restrained, timeless color palette, including classic tones like deep navy, charcoal, and black. These colors not only offer versatility for various outfits but also contribute to the coat's formal appeal. Additionally, the coat’s clean lines and lack of extraneous detail make it a timeless piece, suitable for multiple seasons and fashion cycles—a quality that formalwear buyers often seek.The Bannou Raincoat ultimately fills the niche for a raincoat that doesn’t just shield wearers from the elements but also blends seamlessly with professional or formal outfits. This approach to material selection and detailing allowed us to address an unmet market need, creating a raincoat that truly merges high performance with a sophisticated, formal look.
The Bannou Raincoat embodies our brand vision of creating pieces for the "classy and stylish angler." This coat merges the refined style of city life with the functional requirements of fishing and outdoor activities, serving as a bridge between different lifestyle contexts. Here’s how the Bannou Raincoat connects these environments:1. Blending Urban Sophistication with Outdoor PerformanceFor anglers and outdoor enthusiasts, clothing that withstands sudden weather changes is essential. However, the Bannou Raincoat goes beyond simple waterproofing and functionality by offering a sleek, refined style. With 20,000mm of water resistance and 8,000g/m²/24hr breathability, the coat can handle harsh weather, yet its streamlined design and minimalist silhouette also fit seamlessly into urban settings. This balance makes it suitable for both natural and urban scenes without compromising style.2. Balancing Functionality and DesignThe Bannou Raincoat emphasizes maintaining style without sacrificing functionality. Details like concealed zippers, hidden seams, and subtle pocket designs preserve the coat’s polished silhouette while supporting its usability in outdoor environments. These thoughtful elements make the coat versatile for both fishing and formal urban occasions, allowing it to be a practical and stylish choice in any context.3. Versatile Design for Various EnvironmentsWith our brand concept of the "classy and stylish angler" in mind, we aimed to create a design that would suit both cityscapes and natural landscapes. The understated color palette and timeless silhouette blend effortlessly from city streets to fishing spots, making the Bannou Raincoat a reliable piece that adapts to any environment. This versatility allows it to fulfill multiple roles in a single, elegant package.4. Promoting a Simple, Sustainable WardrobeFor individuals who enjoy both urban and outdoor lifestyles, owning a small selection of high-quality items is essential. By combining the functionality of technical wear and the refinement of a city-ready raincoat, the Bannou Raincoat eliminates the need for separate coats, supporting a streamlined, sustainable wardrobe. This commitment to multifunctional, long-lasting design reflects our brand’s values of sustainability and quality.The Bannou Raincoat supports an active lifestyle that moves between nature and the city. With both elegance and functionality, this coat embodies our brand’s ideal of the "classy and stylish angler" and bridges different living contexts, allowing wearers to transition seamlessly between them.
The development of the Bannou Raincoat's detachable hood system indeed involved multiple iterations, each offering valuable insights that can be beneficial to other designers tackling similar challenges. Here are the key insights that emerged during this innovative process:1. Iterative Prototyping and TestingRapid prototyping and testing were essential to the development of the detachable hood system. Each iteration provided an opportunity to identify weaknesses, refine mechanics, and enhance user experience. We created several prototypes, each time integrating feedback to improve aspects like attachment mechanisms, adjustability, and ease of detachment. This iterative process underscored the importance of being open to re-evaluating designs based on testing results and user input.2. Balancing Functionality and AestheticsStriking the right balance between functionality and aesthetic appeal was a significant challenge. Initial designs focused heavily on functionality, which sometimes compromised the coat's elegant appearance. We learned to prioritize a streamlined design that maintained the raincoat's sophisticated look while ensuring that the hood was easy to attach, detach, and store. This taught us the importance of integrating functionality within the overall design language rather than treating it as a separate component.3. Innovative Attachment MechanismsDeveloping a user-friendly attachment mechanism was essential for the detachable hood system. We explored various methods, from snaps and buttons to zippers and magnetic closures, before settling on a design that combined simplicity with reliability. The final choice allowed for quick attachment and detachment while maintaining a secure fit. This process highlighted the importance of testing different fastening solutions and their impact on user experience.4. Sustainability ConsiderationsThroughout the development process, we remained mindful of sustainability. The ability to detach the hood allows for versatile wear, reducing the need for multiple garments and promoting a minimalist wardrobe. This reinforced the idea that functional design can also support sustainability goals, an aspect that increasingly resonates with today’s consumers.These insights underscore the importance of user-centered design, adaptability, and sustainability in the innovation process, serving as a valuable guide for future designers.
The Bannou Raincoat embodies a forward-thinking approach to sustainable fashion by prioritizing versatility and longevity, which are increasingly important to today’s environmentally conscious consumers. Here’s how its design aligns with evolving consumer expectations:1. Versatility as a Key FeatureThe Bannou Raincoat is designed to serve multiple functions, allowing it to transition seamlessly from outdoor activities to urban environments. This multifunctionality reduces the need for multiple garments, promoting a more minimalist wardrobe. Consumers are increasingly drawn to versatile pieces that can adapt to various occasions, as this not only simplifies their wardrobe choices but also minimizes consumption and waste—aligning perfectly with sustainable practices.2. Focus on LongevitySustainability in fashion is heavily linked to the concept of longevity. The Bannou Raincoat is constructed from high-quality materials that are both durable and weather-resistant, ensuring that the garment can withstand the test of time and retain its appearance and functionality over years of wear. This focus on durability responds to consumer demand for investment pieces that offer long-term value rather than fast fashion items that quickly wear out and contribute to waste.3. Reduced Environmental ImpactBy creating a raincoat that can replace multiple garments, we effectively reduce the environmental footprint associated with production, shipping, and disposal. Consumers are becoming more aware of the environmental impact of their clothing choices and are increasingly looking for brands that provide solutions that lessen their ecological impact. The Bannou Raincoat’s design directly addresses this concern by being a single, high-quality piece that meets various needs.4. Adaptability to Changing NeedsAs lifestyles continue to evolve, consumers are looking for clothing that can adapt to their changing circumstances—whether that means transitioning from work to outdoor activities or adjusting to varying weather conditions. The detachable hood and the overall adaptable design of the Bannou Raincoat cater to these shifting needs, ensuring that it remains relevant regardless of trends or changes in the user’s lifestyle.5. Alignment with Consumer ValuesThe rise of conscious consumerism has led many shoppers to seek out brands that reflect their values, particularly in terms of sustainability. The Bannou Raincoat, with its focus on versatility, longevity, and reduced environmental impact, aligns with the values of consumers who prioritize ethical and sustainable fashion choices. This alignment not only fosters brand loyalty but also positions the product favorably in a competitive market increasingly driven by these considerations.
The Bannou Raincoat significantly deviates from the aesthetics of traditional rainwear while incorporating advanced weather resistance features and maintaining a formal appearance. Here are specific design elements and techniques employed to achieve this balance:1. Minimalist DesignWhile many traditional raincoats focus heavily on functionality, the Bannou Raincoat adopts a minimalist design with clean lines. By eliminating excessive embellishments and emphasizing a refined silhouette, it achieves an appearance suitable for formal occasions without compromising on style.2. Concealed Zippers and SeamsThe design incorporates concealed zippers and seams, which contribute to a streamlined appearance and eliminate the bulkiness often associated with conventional rainwear. The hidden zippers maintain functionality while presenting a sophisticated look.3. Selection of High-Quality MaterialsThe choice of materials includes premium fabrics with high waterproof and breathability ratings. This ensures functionality while providing a soft texture and a robust feel. The selection of materials is crucial for maintaining a formal impression.4. Refined Colors and PatternsTo uphold a formal look, subdued color palettes and patterns are chosen. Darker tones and neutral colors are appropriate for business settings and formal events, moving away from the flashy colors and designs typically found in traditional raincoats.5. Fit and SilhouetteThe Bannou Raincoat features a tailored silhouette that allows for ease of movement while still conveying a formal impression. By minimizing bulk, it maintains an overall balance, eliminating casual elements and creating a more elegant style.6. Functional DetailsThe coat incorporates practical details that do not compromise its formal appearance. For instance, hidden pockets and adjustable cuffs are designed with everyday use in mind. This ensures that the coat is not only stylish but also practical for daily wear.By combining these design elements and techniques, the Bannou Raincoat transcends traditional rainwear, creating a stylish and functional outerwear piece that can be worn seamlessly in formal settings.
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