Horyukaku Illustration

Aihara Nico

Interview about Horyukaku Illustration, winner of the A' Graphics, Illustration and Visual Communication Design Award 2023

About the Project

Inspiration for the illustrations come from Japanese classic literature Nanso Satomi Hakkenden. Horyukaku is a popular scene in Kabuki. The theme of designs is harmony of traditional Japanese and European designs. Traditional Japanese motifs were drawn by incorporating the styles of Art Nouveau and Art Deco. First hand-drawn painting was made and then colored in Photoshop to get closer to the quality of a real vintage design. Even though people who see the design didn't live in that era, they can feel familiarity and nostalgia.

Design Details
  • Designer:
    Aihara Nico
  • Design Name:
    Horyukaku Illustration
  • Designed For:
    Nico Aihara
  • Award Category:
    A' Graphics, Illustration and Visual Communication Design Award
  • Award Year:
    2023
  • Last Updated:
    November 28, 2024
Learn More About This Design

View detailed images, specifications, and award details on A' Design Award & Competition website.

View Design Details
Your masterful blend of Japanese classical literature and European design aesthetics in Horyukaku Illustration has created a striking visual narrative - could you elaborate on how you approached this cultural fusion while maintaining authenticity to both traditions?

What led me to my current style was an attempt to draw women in kimono and flowers with a touch similar to Mucha's.It went better than expected.One reason is that kimono, which is made up of straight lines, can develop complex wrinkles as people wear it and move around.This goes well with Mucha's style.Also, much of traditional Japanese literature is depicted in ukiyo-e, and Mucha's lithographs and Japanese ukiyo-e have one thing in common: they are drawn with clear lines.This is probably one of the reasons why the cultural fusion was so successful.In particular, Yoshitoshi Tsukioka's ukiyo-e prints depicting kimono fluttering with delicate lines have had a great influence on me.

The dramatic scene of the hero climbing the castle roof in Horyukaku Illustration captures a pivotal moment from Nanso Satomi Hakkenden - what specific artistic choices did you make to convey the intensity and desperation of this crucial scene?

When I decided to draw this scene, I had several poses in mind.I thought this pose of him climbing up while holding the sword in his mouth was the perfect way to convey that he was desperate.I was also particular about expressing the bloody hand grasping the roof.

Your unique production process for Horyukaku Illustration combines hand-drawn elements with digital coloring - how did this hybrid approach help you achieve the authentic vintage quality you were seeking?

Like ukiyo-e and lithographs, it takes a lot of effort to actually create prints, but digital coloring can easily add the texture of printing on paper.I don't work toward a fixed final design from the beginning, but I try out various ideas to get better while creating. I later came up with the idea of ​​adding a frame to the illustration of Horukaku.Digital coloring also allows me to try and compare different design ideas, which is very important to me.

The intricate details in Horyukaku Illustration, such as the wind-blown kimono and trails of blood, create powerful dramatic effects - could you share the technical and artistic challenges you faced in executing these elements?

There are many types of scenes that you can imagine in detail, such as areas where blood flows from a wound cut by a sword, areas that are stained with blood from returning during a battle, and hands that are dirty from holding a blood-stained sword. I drew the bloodstains using many kinds of brushes.However, the purpose of this illustration is not to scare the viewer, so I was careful not to overdo it so as not to detract from the overall beauty.Regarding the kimono fluttering in the wind, I learned how to dramatically exaggerate it from the works of great ukiyo-e artists such as Yoshitoshi Tsukioka, whom I admire.

The frame design in Horyukaku Illustration features traditional Japanese motifs like peony and plum blossoms interpreted through Art Nouveau and Art Deco styles - what inspired this specific combination of elements?

I am very inspired by the labels of products exported from Japan to Europe during the Meiji and Taisho eras.They depict traditional Japanese motifs using cutting-edge European design at the time, and there are many outstanding Japanese-Western designs.However, when drawing each element, I refer to earlier Ukiyo-e and Japanese painting masterpieces.By drawing traditional Japanese motifs with a thin pen, I can create a European atmosphere.

Having won the Bronze A' Design Award for Horyukaku Illustration, how do you see this recognition influencing your approach to bridging traditional Japanese narratives with contemporary illustration techniques?

At first, I started drawing simply because I wanted to combine things I liked to express the world of Nanso Satomi Hakkenden well.However, it was not just a matter of self-satisfaction, but being recognized worldwide as an excellent design gave me great confidence.I would like to continue to take on many more challenges.

The Meiji and Taisho eras (1868-1926) significantly influenced Horyukaku Illustration's aesthetic - could you elaborate on how you researched and incorporated specific design elements from this transformative period in Japanese history?

I often refer to catalogs that collect commercial labels from the Meiji to Taisho eras.Each element that makes up the design has been inherited from an earlier era.Therefore, I often search for images of traditional crafts on the Internet in order to draw them.Furthermore, this illustration has detailed elements arranged to match the world of Nanso Satomi Hakkenden.For example, peony and plum blossoms have important meaning in the story, so they are drawn inside the frame.It's not just because it's beautiful.I like to add meaning to things that only a few people notice.

In creating Horyukaku Illustration, how did you balance staying true to the original Kabuki scene while making it accessible and engaging for contemporary audiences who might be unfamiliar with classical Japanese literature?

I try to express the characters' emotions directly, like a Baroque painting, so that even if you don't know the details of the story, the situation and emotions can be conveyed.It is expressed using not only the facial expressions of the person, but also all the elements such as the pose and movement of the kimono.This is useful not only for Japanese people who are not familiar with classical literature, but also for showing it to foreigners.

The color palette and composition of Horyukaku Illustration evoke both ukiyo-e and Western picture book traditions - what guided your decisions in developing this distinctive visual language?

Regarding the color palette, I am not particularly conscious of the color palette of ukiyo-e.This is because the colors of ukiyo-e itself are quite different between new and old ones.I use color combinations as a reference, but in the end, I place colors that feel comfortable to me.The advantage of digital coloring is that it is easy to make fine adjustments.The compositions are also inspired by many works, both Western and Eastern.

Looking ahead, how has your experience creating Horyukaku Illustration shaped your vision for future projects that aim to preserve and reinterpret traditional Japanese narratives through contemporary illustration?

This is one of the successful examples of the challenge of expressing classical Japanese literature in combination with Western design.I would like to continue this challenge forever.However, there are many people other than me who are trying to convey the wonders of Japanese classical literature, so I want to feel free to draw my favorite stories, centering around Nanso Satomi Hakkenden, without thinking too m

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