Interview about Come True Coffee Shop, winner of the A' Interior Space, Retail and Exhibition Design Award 2022
A cup of mellow coffee can be tasted in infinite flavors. The base is located on the bustling streets of Taipei. It serves Taipei people who are busy at work, offering take-out coffee and energy. The design method of the store adopts an unstandardized dining space so that people can more freely find the most suitable corner for themselves.
people can according to their different behavior patterns and find the seat that suits them best. The designer hopes to create an exclusive space where customers can focus more on their five senses and enjoy coffee comfortably.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsIn the design of Come True Coffee Shop, the integration of African elements is expressed through geometric patterns, lighting and spatial layout. The purpose is to combine the spiritual connotation of traditional culture with modern architectural language to create a space that is both full of cultural depth and A contemporary atmosphere.The following are several key steps and methods in design:1. Inspirational transformation of geometric patternsGeometric patterns, common in traditional African arts and crafts, have strong visual appeal and cultural symbolism. We extracted core elements from these patterns, such as rhombuses, triangles and radial structures, and simplified or reorganized them into wall decorations, floor joints and furniture details. At the same time, neutral tones and raw wood materials were chosen to balance the visual weight of the pattern and harmonize it with the simplicity of the modern style.2. Lighting atmosphere creationThe lighting design is based on the theme of "Light and Shadow Game", inspired by the mottled light and shadow effect formed by the sunlight penetrating the leaves on the African land. We used carved lampshades and perforated metal panels to form unique patterns on the walls and ceiling through carefully calculated light projections, imitating the rhythm of nature and adding layering and dynamic beauty to the space.3. Selection of materials and colorsThe natural materials and strong colors of African culture are a hallmark of the design. In the cafe, wood and stone with natural textures are selected as the basic materials, combined with warm copper and dark brown colors to echo the natural landscape of Africa. These materials and colors appear understated yet individual in modern spaces.4. Cultural metaphor of spaceIn the overall space layout, taking into account the social nature of "gathering" in African culture, we designed a centralized seating area to allow customers to interact naturally. At the same time, the open spatial structure symbolizes the vastness and inclusiveness of the African land, enhancing the cultural narrative of the space.5. Integration of function and beautyAll cultural elements have been considered both functionally and aesthetically. For example, the geometric patterns on the wall are not only decorative, but also have sound-absorbing functions; the lighting design not only provides visual beauty, but also improves the lighting conditions of the space, making the overall atmosphere more comfortable.This design method not only respects the original appearance of African culture, but also innovatively interprets it through modern architectural language, ultimately creating a unique, harmonious and story-telling cafe space.
The ceiling design of Come True Coffee Shop is inspired by the natural and lively movement of birds flying in the sky. The golden light strips symbolize sunlight, while the blue mesh panels represent the sky, creating a dynamic and harmonious environment. The interlaced triangles mimic the flock of birds in flight, adding a sense of freedom and vitality. The scattered light passing through the net panels evokes the feeling of sunlight filtering through leaves or clouds, enhancing the cozy yet vibrant atmosphere. This design blend captures both the energy and warmth of a welcoming coffee space, encouraging customers to relax, socialize, or focus on their own moments of savoring.
Come True Coffee: When Design Flows with PurposeAt Come True Coffee, we seamlessly integrate the founder’s Clean Water Project in Africa into the spatial narrative.Photographs documenting the real well-building process in African villages are displayed throughout the interiornot merely as visual elements, but as emotional touchpoints that connect people to purpose.This design transforms the café from a simple dining venue into a space with a mission—where visitors can see, feel, and connect with the brand’s social commitment.Each cup of coffee symbolizes a contribution toward bringing clean water to remote communities.Inspired by the purity and flow of water, the interior features soft blue tones, natural textures,and light that ripples across surfaces like reflections on a calm streama metaphor for hope and renewal.Along the walls, photo displays and QR codes invite guests to witness real stories of change,turning everyday moments into acts of empathy.Ultimately, the entire space becomes an extension of the brand’s philosophyblending design, beauty, and social responsibility into one heartfelt story.Here, design does not simply create aesthetics—it creates meaning.And every visitor becomes part of that story.
Designing a diverse dining experience within a space of only 50.5 square meters was a challenge that required a combination of functionality, aesthetics and behavioral psychology considerations. Our design goal is to maximize the use of every space, while meeting the needs of different customers and providing a rich dining experience. Here is our design thinking process:1. Understanding and distinguishing behavioral patternsindividual consumerSet up small single seats for solo customers, usually near a wall or window to provide a sense of privacy. These locations often incorporate window views or interesting décor to make customers feel comfortable and relaxed.Small parties and double seatsSome flexible double seats or small sofa areas are designed, which are suitable for couples or friends to communicate easily, and can also be quickly adjusted with movable tables and chairs.Group gatherings and collaborationA shared table is set up in the core area of the space, which can not only cater for gatherings of many people, but also promote interaction between strangers. This design embodies the brand’s spirit of “integration” and is particularly suitable for people who work or study in public spaces.2. Space division and visual flowlayered designCreating different layers in the vertical space, such as using high chairs and bar areas, provides a perspective overlooking the entire venue, suitable for customers who like to be slightly independent but still participate in the atmosphere.Regional divisionUse low partitions, greenery, or lighting to demarcate areas rather than solid walls to preserve the open feel of the space while creating psychological privacy.Liquidity and movementOptimize circulation lines to ensure that customers can enter and exit easily no matter which seat they choose. The seating layout avoids an overcrowded feeling and allows customers to flow naturally through the space.3. Versatility and modularity of furnituremovable furnitureUse lightweight and movable table and chair designs to flexibly adjust the layout according to needs. For example, single tables can be joined together to form group dining tables, while high stools can be temporarily added to the bar.Folding and embedded designA foldable table is installed on the wall, which can be stored when not in use, freeing up more walking space.hybrid furnitureSome seats also have display or storage functions, making full use of space and keeping things tidy.4. Visual and psychological sense of extensionMirror and translucent materialsUse mirrors or glass on walls to create a visual extension and make the space appear larger. At the same time, transparent materials are used to create partitions to enhance the permeability of the space.Layering of lightsCreate the right atmosphere for different areas through a combination of chandeliers, wall sconces and indirect light sources. For example, the work area is bright and focused, while the relaxation area is dominated by soft lighting.5. Combination of brand story and designInspired by African cultureIncorporate geometric patterns or handmade textures into furniture and wall decorations to give the space a cultural story. At the same time, these details allow customers to feel the brand's unique atmosphere no matter which seat they sit in through visual continuity.metaphorical designThe central shared table in the space symbolizes the spirit of "gathering" in African culture; the seat design by the window symbolizes nature and tranquility, echoing the brand's concern for the environment and public welfare.6. Overall harmony of small spaceEven in a compact space, we ensured the unity of the overall design language. From materials, colors to detailed decorations, each seating area has its own uniqueness, but together they form a harmonious space, allowing customers to enjoy a consistent brand experience no matter which location they choose.Effect and experienceThis kind of design not only meets the functional requirements, but also enhances the fun and flexibility of the space, allowing customers to discover new surprises every time they visit, further deepening their identification with the brand.
When designing the space for Come True Coffee Shop, the C-shaped arc, as a symbol of the brand image, is the core element of the overall design. Our goal was for this unique and iconic design to both enhance brand recognition and blend into the overall space, creating a harmonious and unified aesthetic. The following are our thoughts and strategies during the design process:1. Transformation of C-shaped arc design languageMulti-level applicationsC-shaped arcs are applied at different design levels, from macroscopic spatial structures to microscopic decorative details. For example:In the ceiling, the C-shaped arc is abstracted into the curves of a chandelier or the dynamic arrangement of light strips.On the walls, the C-shaped arc appears as a visual motif in the form of curved panels or geometric divisions.In terms of furniture design, smooth arcs are used on the edges of seats and tabletops, echoing the brand’s fluidity and softness.Combining function and formThe C-shaped arc is not only a decorative element but also combines functionality. For example, the curved seating area naturally guides the flow of customers and provides a more organic partitioning method for the space.2. Grasp the rhythm of spaceBalance between dynamic and staticThe C-shaped arc has a strong sense of dynamics, which we balanced through different materials and colors in the design. For example, the arcs on the wall use calmer dark wood, while the arcs on the floor use light-colored stone textures to create a visual balance.Visual focus settingUsing the C-shaped arc as a visual guide allows customers’ eyes to be naturally guided to core areas such as the brand story display wall and coffee bar, strengthening the brand’s narrative.Control of sense of scaleIn a compact space of only 50.5 square meters, the use of C-shaped arcs required restraint and precision. We chose to highlight this element in key areas and use simplified or indirect representation in secondary areas to avoid a design that is too cumbersome or repetitive.3. Matching of materials and colorssoftness and contrastThe use of soft materials (such as wood, flocked finishes) combined with the smoothness of the curves creates a warm and welcoming atmosphere. At the same time, metal frames or mirror materials are added to certain arcs to provide visual contrast and make the space more layered.Use of brand color matchingThe C-shaped arc incorporates the main colors of the brand in materials or details - for example, the combination of blue and gold symbolizes the African Clean Water Project (blue) and hope and warmth (gold), further deepening the brand image.4. The unity of overall aestheticsUniform but not monotonousAlthough a C-shaped arc runs through the space, we were careful to avoid a sense of monotony. The arc design in different areas changes in angle, size, and material, which not only maintains the consistency of the design, but also presents diversity.Design consistency for functional areasWhether it is a seating area, a bar or a display area, each functional area uses a C-shaped arc as the design keynote, but it is integrated into the design through different application methods (such as the arc arrangement of lights and the arc structure of the bar). Different scene requirements.5. The emotional value of the C-shaped arcThe C-shaped arc symbolizes "connection" and "inclusion" in the brand image. This design concept also permeates the emotional transmission of the space:Its smooth shape creates a "hugging" feeling, making customers feel welcomed and included.The continuity of the arc symbolizes the profound connection between the brand and social welfare, allowing customers to not only feel the beauty of the design in the space, but also intuitively perceive the brand's values.Effect and experienceThis design strategy not only strengthens the brand's identity, but also creates a dynamic and harmonious space atmosphere. At the customer's visual, psychological and emotional levels, the C-shaped arc successfully becomes a bridge between Come True Coffee Shop and customers, conveying the brand's story and core values.
Completed the design of the Come True Café in just two months and maintained excellent quality, relying on an efficient design process, precise planning, and smooth execution of multi-party collaboration. Here are the key decisions and strategies that enabled us to achieve efficient execution in a short period of time:1. Clear design goals and core conceptsClear brand positioningBefore the start of the design, we had in-depth communication with the brand team and quickly clarified the design goal: taking the brand's core values of "social responsibility" and "visual appeal" as the core, create a design that is unique and suitable for space functions. This avoids wasting time on repeated revisions.Focus on core design elementsFocusing the design on the two core concepts of the brand's symbolic C-shaped arc and spatial diversity, avoid distracting attention on unnecessary details and ensure clear design direction and efficient execution.2. Accurate planning and project managementCompress the early design processWe use rapid prototyping methods, using hand-drawn sketches and digital modeling tools such as SketchUp and Rhino, to complete the preliminary design concept within a week and confirm it with the customer immediately. Before the design is finalized, avoid designing too many details to reduce waste of time.Phased milestonesDivide the design and execution into clear stages (conceptual design, detail deepening, material selection, construction cooperation), set a specific timetable and quantifiable goals for each stage, and ensure that each stage is completed on time.3. Simultaneous design and constructionDesign deepening and construction plans are advanced simultaneouslyAfter the design concept was completed, the detailed design plan and construction plan were developed almost simultaneously. Through close collaboration with the construction team, we started some basic construction work (such as wall foundations and pipeline layout) in advance, saving the overall construction period.Standardized module designThe design incorporates furniture and decorative elements that are modular and easy to assemble, reducing the need for on-site fabrication. For example, custom curved bar counters and wall coverings are prefabricated at the factory and shipped directly to the site for installation.4. Material selection and supply chain managementReady-made and customizedIn terms of material selection, we combined off-the-shelf materials (such as standard flooring and light fixtures) with a few custom elements (such as branded walls and special furniture). This can not only maintain the uniqueness of the design, but also shorten the procurement and processing cycle.Advantages of local suppliersPrioritize local suppliers to reduce logistics time and improve communication efficiency. This also helps to quickly resolve any material or construction process issues that arise.5. Efficient collaboration modelMulti-party team collaborationThe design team maintains a daily updated communication rhythm with the construction team and material suppliers. We used professional project management tools like Trello or Asana to track progress and ensure every detail was completed within the scheduled time.Quick decision-making mechanismIn order to avoid delaying progress due to repeated confirmations, we have established a rapid decision-making process - for example, setting a decision-making time limit of within 24 hours for detailed changes to ensure that the project will not be stalled due to minor problems.6. Compromise and optimization of design and detailsPrioritize key elementsDuring the design process, we made a clear trade-off between time and cost: priority was given to ensuring the complete presentation of the core elements of the brand (such as C-shaped arcs and functional area design), and some minor decorations were simplified.Flexible response to unpredictable situationsWe set aside a small amount of time in the initial planning to deal with unexpected problems, such as dimensional errors or material delays at the construction site, to ensure that the overall progress will not be affected by unexpected situations.7. Quality inspection and acceptanceQuickly check iterationsAfter design and construction was completed, a quick but meticulous inspection process was conducted to ensure that every detail was as expected. For example, check whether the lighting presents a dynamic effect in the design, and whether the furniture arrangement meets the standards of comfort and functionality.Flexible fine-tuningNear the end of the project, small tweaks are made based on the actual space (such as adjusting lighting levels or furniture placement). These on-the-fly corrections further enhance the overall experience of the space.Effect and experienceThis series of efficient processes and decisions ensured that the design of Come True Cafe was implemented in a short time while maintaining the uniqueness and high quality of the space. In the end, customers can feel the value and intention conveyed by the brand in such a space that integrates brand concept, visual beauty and functionality.
In the design of the Come True cafe, the coffee bean display tube is not only a functional facility, but also a storytelling medium, successfully integrating the brand's education into the customer experience. The following are our thoughts and strategies when designing display tubes:1. Combination of functionality and educationClearly display the types and characteristics of coffee beansThe display tube is designed as a transparent upright cylinder that houses different types of coffee beans and labels their origin, flavor characteristics and processing methods. This design allows customers to understand the diversity of coffee beans at a glance and achieves educational purposes.Intuitive access functionalityIn addition to display purposes, these pipes are connected to the bar and can be used directly to pick up beans or refill the coffee machine. This way of integrating functionality into design not only improves operational efficiency, but also allows customers to intuitively experience the coffee making process.2. Storytelling elements in space designVisual appeal of vertical structuresThe display tubes are arranged vertically and extend from the floor to the ceiling, forming the visual focus of the space. This design symbolizes the journey from the origin of the coffee beans to the customer’s cup, metaphorizing the brand’s respect and investment in the coffee supply chain.Link to brand storyEach tube of coffee beans represents a story from a different production area, which (such as Africa or Central America) is also the focus of the brand's charity program. This metaphorical design deepens the brand's narrative and allows customers to visually feel the brand's mission.3. Educational design strategiesCombination of graphic and text informationNext to each display tube, a simple and intuitive label or a small digital screen provides background on the coffee beans. For example, information about the region’s geographical characteristics, climate impact, and connection to the brand’s charity programs allow customers to gain in-depth knowledge when browsing the display.Dynamic interactive experienceSome display tubes are designed in an interactive mode. Customers can press a button to learn about the characteristics of a certain coffee bean through screen or voice explanations, enhancing the sense of participation and educational effect.4. Detailed processing of design elementsChoice of materials and lightThe outer shell of the display tube is made of highly transparent acrylic material, and the interior is equipped with soft lighting to highlight the natural color and texture of the coffee beans. At the same time, the lighting changes as customers approach, adding dynamic effects and attracting attention.Modular designThe display tube adopts a modular structure and can be flexibly adjusted according to the increase or decrease in the types of coffee beans, allowing the space to continue to be updated over time.Balance between nature and modernityThe combination of the metal frame of the pipe and the wooden base not only echoes the natural properties of the coffee beans, but also embodies the modernity and high quality of the space.5. Integrate into the overall spatial narrativeCoordination with bar designThe display tubes are cleverly integrated into the bar’s background wall design to form a unified visual language. This layout does not take up too much space and makes the display tube the natural focus of customers' eyes.Connection with public welfare projectsNext to the display tubes is a branded story wall introducing Come True’s work with Africa’s Clean Water Project and showing how the beans support these social good projects. This connection not only enhances the customer’s educational experience but also empathizes with their purchase.6. Improvement of customer experienceIncrease participation and recognitionThe display tube gives customers a deeper sense of interaction when choosing their coffee. They are not only buying a cup of coffee, but also supporting a story. This educational design makes consumers more aware of the brand value.Create a professional imageThe design of the display tube highlights the brand’s expertise in coffee quality and origin, further solidifying Come True’s image as a high-end coffee brand.SummarizeThe coffee bean display tube is a design that perfectly combines functionality and narrative. It integrates the core values of the brand into the space and provides customers with a complete visual, intellectual and emotional experience. This clever design not only enhances the attractiveness of the space, but also makes the brand story more concrete and emotional, ultimately strengthening the connection between the brand and customers
In the design of the Come True coffee shop, we fully considered the unique environmental challenges of Zhongxiao East Road as a bustling commercial district in Taipei. Through a variety of strategies, we successfully created a quiet and comfortable coffee experience space in the bustling urban background. The following are the design strategies and solutions we adopted:1. Isolate external noise and interferenceSound insulation design of building structuresDouble-glazed windows and sound insulation materials are used to effectively shield the traffic noise outside the store. The windows are designed to not only provide sound insulation but also retain appropriate natural lighting.Soft decoration sound absorption effectUse sound-absorbing materials in interior decoration, such as fabric seats, carpets and wooden wall panels, to further reduce sound reverberation and create a quiet indoor environment.2. Create visual tranquilitySoft color combinationThe main colors of the space are light wood, blue and white. These soft colors are visually relaxing and consistent with the natural and public welfare image of the Come True brand.Simple space layoutThrough minimalist design language, excessive decoration and visual clutter are avoided, making the space more spacious and tranquil.Greenery integrated into spaceAdding an appropriate amount of green plants for decoration can not only serve as a visual soothing element, but also improve the air quality and create a relaxing atmosphere close to nature.3. Light and lighting designUse of natural lightingTry to make full use of the daylight resources on Zhongxiao East Road and introduce natural light into the interior through large floor-to-ceiling windows to create a warm and open feeling. At the same time, the seating arrangements are cleverly designed to avoid direct sunlight to ensure comfort.Soft artificial lightingUse warm-toned lights, and use arc-shaped light strips and diffused light designs to make the light even and soft, reducing the stimulation of strong light in urban nights.4. Movement line planning and spatial zoningAvoid feeling crowdedAlthough the space is limited, we have carefully arranged the seating area to ensure that the distance between seats is moderate, so that each customer has a relatively private space.Functional partitionDifferent functional areas are designed, including single seats for working, sofa seats for small gatherings, and bar seats facing the street view. This diverse zoning allows customers to choose the most comfortable location according to their needs.5. Create a sense of psychological relaxationsound designPlay soft background music (such as jazz or nature sounds) in the space to mask city noise while creating a pleasant atmosphere.Presentation of brand storyBy displaying photos and information related to African charity projects, customers can feel the positive energy and humanistic care of the brand in the space, and enhance their sense of psychological tranquility.6. Interaction with the external environmentDesign window viewSimple flower beds or decorative coverings are designed outside the floor-to-ceiling windows, which can not only reduce the visual interference from the street to the store, but also increase the visual enjoyment of customers and bring people closer to nature.night atmosphereAt night, the light outside the window and the soft light inside the store blend together to create a warm lighting atmosphere, attracting passers-by without causing light pollution.7. Emotional experience designInviting entrance designCurved elements and natural materials are used at the store entrance to create an open and welcoming atmosphere, making customers feel like they are entering a haven.Encourage long staysProvide comfortable seats and sufficient sockets, and use warm design language to make customers feel relaxed in the space, suitable for long hours of reading, working or gathering.SummarizeIn a busy urban environment like Zhongxiao East Road, we used multi-dimensional design strategies, from sound insulation, lighting, circulation planning to visual aesthetics and psychological experience, to create a peaceful haven away from the hustle and bustle of the city for Come True Cafe. This design not only solves environmental challenges, but also further highlights the brand's core values, allowing every customer to enjoy a leisurely and relaxing time here.
When designing Come True Coffee Shop’s takeout space, we combined functionality with branding, ensuring that the interior not only enhances the efficiency of quick service, but also enhances the quality of brief customer interactions. Here are the strategies and considerations we employ:1. Optimization of moving line planningClear moving line designThe takeout area adopts a single entrance and exit design to avoid the paths of customers and employees from crossing. This design makes the customer's process from ordering to picking up food simple and clear, reducing unnecessary stops.Intuitive functional partitioningThe takeout area is divided into three functional areas: the ordering area, the waiting area and the food pickup area. Each area is marked through visual design (such as different ground materials or colors) to help customers quickly find their next step.2. Fast service hardware supportModular design of bar counterThe bar in the takeout area is designed as a multi-functional modular structure, including a continuous arrangement of ordering area, production area and dining area. This design reduces the scope of employees’ actions and improves work efficiency.Digital ordering equipmentA self-service ordering machine is set up in the takeout area, which is separated from the cashier. Customers can choose their own ordering method to shorten waiting time. At the same time, order information is instantly transmitted to the internal production area to ensure a smooth process.3. Design considerations for waiting areasComfortable but not long to stayThe waiting area uses a minimalist design with limited seating or chairs to make customers feel comfortable but not too relaxed, suggesting that this area is a place for a short stay.Dynamic information displayInstall electronic screens or light boxes to display order status and delivery time to reduce customer anxiety and improve service transparency.4. Brand experience in brief interactionsVisual and Identity DesignThe walls and bar in the takeout area integrate the brand logo, brand tone and concise public welfare information, so that customers can feel the brand value in a short interaction.Warm employee-customer touch pointsA "micro-interaction point" is designed, such as a small display board with brand stories or special drink recommendations of the day at the food pick-up window, adding a human touch to the short interaction.5. Materials and detail designDurable and easy-to-clean materialThe take-out area is built with durable, stain-resistant and easy-to-clean materials (such as quartz countertops, stainless steel details) to handle heavy use and ensure a consistently clean area.Humanized detail designProvide trays, paper towel holders and simple sorting trash cans to facilitate customers to organize items after ordering and reduce flow obstructions caused by improper handling of items.6. Intelligence and efficiency improvementQueuing systemAn electronic queuing system has been introduced in the takeout area. Customers can scan the QR code to check the queuing progress or receive food pick-up notifications on their mobile phones, further reducing the feeling of crowding while waiting on site.Transparent order managementSetting up a transparent counter allows customers to clearly see the coffee making process, which not only enhances brand trust but also adds interest to the waiting process.7. Space and external connectionsSeamless interaction with the streetThe entrance to the takeout area is close to the street, and a small platform or waiting area is designed that extends to the outdoors, so that customers can feel the convenience of the space and the warm atmosphere of the brand even if they are queuing outside.Design that attracts street attentionThe glass window design in the takeout area allows passers-by to clearly see the efficiency and cleanliness of the internal operations, enhancing the visual appeal of the brand.SummarizeCome True Coffee Shop's takeout area is designed with efficiency as the core, from line planning, hardware design to customer interaction details, to create a space that is both functional and brand-friendly. This design not only improves service speed, but also ensures that the brand's core values and quality commitment are conveyed in a short customer contact.
Winning the Bronze A’ Design Award is more than an honor—it reaffirmed my belief that design can unite commercial value with social impact.At **Come True Coffee Shop**, our goal was to create more than a café—a place where people can *feel* social good in everyday life. The recognition from A’ Design strengthened my conviction that beauty and responsibility can coexist through thoughtful spatial storytelling.Design as a Language of Social Responsibility**We translated the brand’s mission—supporting clean water projects in Africa—into space. Photographs of the wells, lighting inspired by the purity of water, and materials echoing flow and renewal allow every customer to sense how a cup of coffee can ripple change across the world.Redefining the Role of a Designer**This award reminded me that designers are not only problem-solvers but also storytellers of social consciousness. It motivates me to keep creating spaces that embody both beauty and compassion—where people don’t just see design, but feel its purpose.
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