Interview about Chenhow Marble Showroom, winner of the A' Interior Space, Retail and Exhibition Design Award 2022
Each piece of marble must undergo the compression of various strata to form a gorgeous appearance. The designer makes use of the unique texture of each piece of marble and adopts the color and pattern of the stone itself as the main material of the space. As the base is located in Kaohsiung, echoing the image of Kaohsiung’s port city, the space is designed with golden arc iron to frame the building shape and the streamlined shape ceiling of the ocean current image, to create the image of a ship entering the port.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsAt Chenhao Marble Showroom, we take an innovative approach to displaying marble as a work of art, challenging the traditional way of viewing it only as a construction or decorative material. This strategy not only changes people's perception and interaction with marble, but also gives it precious uniqueness. Similar to the exquisite presentation of rare stones in stone museums, it has brought far-reaching impacts in the following aspects:1. Give marble emotion and storytellingTraditional presentations of marble often focus on its physical properties (such as texture, color, durability, etc.), while artistic presentations give it emotion and narrative. For example, we might display a piece of marble with natural texture as an abstract painting of "mountains, rivers and flowing clouds", or compare a stone with special cracks to traces of time. This approach not only allows customers to understand the natural beauty of marble, but also allows each piece of stone to be viewed as an unreplicable work of art.2. Create a precious atmosphere like a stone museumThe exhibition hall adopts a design concept like a stone museum, highlighting the rarity and uniqueness of each stone through carefully selected display methods, light and shadow effects, and space planning. For example, a rare natural marble slab may be placed in a specific glass display case, marked with its geological origin, age and formation conditions, emphasizing its non-renewable precious value. This approach allows customers to feel the uniqueness of the stone more deeply and enhances their respect for its value.3. Create an immersive experienceThe exhibition hall uses light and shadow effects, tactile interaction and spatial layout to create an art museum-like atmosphere. For example, a spotlighted marble sculpture or a wall-mounted patchwork piece allows clients to not only appreciate its beauty visually, but also to develop a deeper connection with the material by observing textures and details up close. This immersive experience makes every visitor feel like visiting a stone museum, enhancing their awe and appreciation of marble.4. Redefine the use and value of marbleThrough artistic display, the image of marble is elevated from an ordinary building material to a high-end work of art. This positioning changes people's thinking about its use. For example, carving a small piece of marble into a highly aesthetic home artwork, or showing the fluidity of its pattern through a large-scale wall puzzle, such applications can make customers aware of the role of marble in decoration, art and cultural heritage. More possibilities.5. Deepen brand image and cultural connectionInspired by the concept of a stone museum, the exhibition hall not only becomes a place for material sales, but also a platform for conveying brand value and cultural connotation. This display method attracts customers who have a profound pursuit of aesthetics and culture, and builds a deeper sense of brand identity through the natural stories and artistic expressions carried by marble.6. Improve the emotional motivation of purchasing decisionsWhen customers are struck by the artistic beauty of the material and its rarity in the showroom, they are more likely to use emotion as the motivator to buy, rather than just considering price or practicality. The display method of the Stone Museum makes every stone have the value of a collection, further deepening the cultural and commercial appeal of marble.In summary, the artistic display and rarity presentation strategy of Chenhao Marble Showroom not only gives marble its unique status as a work of art, but also makes every customer feel as if they are in a stone museum, deeply moved by its natural charm and cultural significance. . This method successfully transforms a traditional material into an extraordinary experience with both artistic value and life inspiration!
The design of Chenghao Marble Showroom is inspired by the unique cultural and natural background of the city of Kaohsiung, especially its profound maritime heritage. We hope to integrate the local history, geography and humanistic characteristics into the architectural narrative, so that the exhibition hall becomes not only a space for displaying materials, but also a platform for conveying regional spirit and aesthetic stories. Here are our main sources of inspiration for incorporating these cultural elements into our designs:1. Kaohsiung’s maritime cultureAs an important port city in Taiwan, Kaohsiung’s development is inextricably linked to the ocean. The ocean symbolizes fluidity, connection and the eternal power of nature. Inspired by this, we chose to use a golden curved iron frame to simulate the dynamic shape of waves, symbolizing the rhythm and power of the ocean. At the same time, these curved structures give the marble a floating lightness, emphasizing the resonance of nature and the material.2. Inspiration and continuity of ocean currentsThe ceiling design is inspired by the movement of ocean currents around Kaohsiung, using curved shapes to express the softness and flow of water, conveying a natural sense of movement. This design not only provides a sense of visual extension, but also symbolizes the innovative spirit of the Chenghao brand that continues to move forward like the ocean current. In addition, the design of the ceiling corresponds to the texture of the marble on the floor, blurring the boundary between architecture and nature.3. Integrate local characteristics into a global perspectiveWe believe that Kaohsiung’s maritime culture is not only local but also of global significance. Through these designs, we hope to convey the story of Kaohsiung to customers from all over the world, making the exhibition hall not only a place for material display, but also a stage to tell the story of regional culture. The use of golden curved iron frames symbolizes the glory of the sun, and also represents the vitality and rich history of the port city.4. Resonance between materials and cultureMarble itself is a natural material that carries the traces of time and the memory of the earth. Combining it with Kaohsiung's maritime culture not only displays the stone, but also emphasizes the profound connection between the material and regional culture. This connection allows customers to appreciate the stone while also feeling the power of the integration of nature and humanity.5. Emotion and immersive experienceThese design elements are intended to evoke emotional resonance among visitors, allowing them to feel the unique charm of Kaohsiung’s maritime heritage in the space. The exhibition hall is not only a showroom, but also a space full of stories and poetry, allowing people to have a deeper understanding of the value conveyed by the Chenghao brand through these design elements.In summary, the golden curved iron frame and ceiling design inspired by ocean currents in the Chenghao Marble Showroom are a tribute to Kaohsiung’s maritime heritage. We hope that through this design method that combines local culture and global vision, we can create an art space that not only displays the beauty of the material, but also allows people to feel the integration of nature and humanity, thereby enhancing their understanding and appreciation of marble and the stories behind it.
Chenhao Marble Showroom strategically arranges offices at the entrance and uses carefully designed ceiling and floor walls and conference tables, all made of natural stone. This design has completely changed the dynamics of the stone showroom in terms of enhancing customer experience and promoting transactions. Has significant effects:1. Create a high-end, professional first impressionThe office at the entrance is not only exquisitely designed, but also has high-end quality and professionalism when customers enter the exhibition hall through the design of the ceiling and floor walls and the conference table, which are all made of natural stone. This kind of design demonstrates Chenhao's confidence in products and attention to details, creating a luxurious and calm atmosphere to attract customers who pursue quality.2. Directly feel the texture of materials and lower the threshold of imaginationThrough the large-scale use of natural stone in the office space, customers can get up close, touch and truly feel the texture, feel and quality of the stone. Compared with simply displaying samples, this design not only reduces the customer's imagination threshold for product application, but also intuitively presents the effect of stone in the actual space, thus improving customer acceptance and trust.3. Create immersive decision-making scenariosThe actual furniture such as conference tables are made of natural stone, simulating the use of stone in high-end office or home environments. When customers use these facilities, they can invisibly feel the durability and aesthetic value of the stone. This immersive design helps stimulate their purchase intention and makes the transaction easier to complete.4. Enhance trust and perception of professional servicesThe office decorated with natural stone reflects the brand's firm confidence in its products. Customers can directly see how Chenhao uses its products to create spaces that are both aesthetic and functional. This kind of design not only enhances customers' trust in the brand, but also makes them believe that Chenhao can provide solutions that meet or even exceed expectations.5. Blurring the boundaries between commerce and artIntegrating natural stone into office design combines functionality and artistry, making the space not only a field for commercial activities, but also a laboratory displaying stone aesthetics and diverse applications. This way of blurring the boundaries between business and art attracts a wider customer base, especially those with high standards for design and innovation.6. Promote emotional connections and accelerate purchasing decisionsCustomers communicating with the sales or design team in a space full of natural stone designs can not only quickly establish their understanding of the product, but also form an emotional connection with the material through on-the-spot experience. This situational experience makes it easier for customers to have purchasing impulses, thereby speeding up the decision-making process and further improving the success rate of transactions.SummarizeChenhao Marble Exhibition Hall locates the office at the entrance, and uses natural stone to build ceiling and floor walls and conference tables, allowing customers to truly feel the texture and value of the stone the moment they enter the space. This strategy not only improves customers' visiting experience, but also reduces their imagination burden on product applications, and can directly promote the completion of transactions, fully reflecting Chenhao's all-round attention to innovation, quality and customer needs.
The lighting design of Chenhao Marble Exhibition Hall aims to transform the commercial space into a contemplative environment with a museum atmosphere, allowing marble to transcend its practical properties as a building material and become an artistic medium for appreciation and reflection. The following is our thinking process and design philosophy:1. Focus on the artistic expression of stoneAs a natural material, marble has unique texture, color and light and shadow effects. We use directional light sources to highlight the details and texture of each stone. For example, we use spotlights to emphasize the flowing texture or natural cracks of the stone, so that customers can deeply feel its inner story. This lighting configuration allows the stone to be carefully presented like a work of art, giving it more emotion and value.2. Create an immersive viewing experienceWe combined the lighting design with the exhibition hall’s moving lines and used the contrast between light and dark to create a sense of spatial hierarchy. For example, in the main display area, soft background light is used in combination with focal light sources to draw attention to the stone itself, and by adjusting the color temperature of the light, the natural tones and texture changes of the marble are highlighted. This design not only allows customers to immerse themselves in admiring the beauty of the stone, but also guides them to move in a more rhythmic manner in the showroom.3. Learn from museum display techniquesDuring the design process, we referred to the way museums display artworks and regarded stone as precious natural artworks. For example, hidden lights or glare-free light sources can be used to avoid disturbing customers' sight and allow them to focus on the stone itself. In addition, we also use display cabinet-style lighting technology in some display areas to highlight the uniqueness of the stone with exquisite light and shadow effects, making it cherished like a collection in a museum.4. Create emotional connection and space for contemplationThe lighting design also focused on creating an emotional atmosphere that would allow customers to establish a deeper connection with the stone. For example, we use soft, warm lighting to create a sense of intimacy, allowing customers to savor the details of the stone in a comfortable environment. At the same time, cool-toned light sources are introduced in certain display areas to emphasize the modernity and luxurious temperament of the stone and stimulate customers' more imagination and desire to explore the material.5. Challenging the lighting functions of traditional commercial spacesDifferent from traditional commercial spaces that emphasize functional lighting, the purpose of exhibition hall lighting design is to create an artistic atmosphere that complements marble and allows customers to re-understand stone from a visual, psychological and emotional level. For example, setting up oblique spotlights next to display walls or sculptures creates shadows and a sense of depth, highlighting the three-dimensional effect of the stone. This design not only enhances the artistry of the space, but also makes the stone look more precious and unique.6. Combine natural and artificial lightIn order to further enhance the contemplative atmosphere, we cleverly introduce natural light into the exhibition hall, such as through skylights or hidden side light sources, allowing natural light to penetrate softly into the interior and form a dynamic dialogue with artificial light. This design allows the stone to show various appearances under different light conditions, allowing customers to experience the rich layers of marble that change with time and light and shadow.7. Go beyond business and enhance brand valueThis museum-style lighting configuration not only makes the exhibition hall a place to display stone materials, but also becomes a medium to convey the Chenhao brand culture and value. It expresses our respect for the beauty of nature and demonstrates the ability to transform practical materials into works of art, further strengthening Chenhao's image as a leading brand.SummarizeThrough the careful design of the lighting configuration, we successfully created the Chenhao Marble Showroom into a contemplative environment that goes beyond traditional commercial spaces. This design not only highlights the natural beauty of stone, but also creates a profound aesthetic experience for customers, making marble a symbol of art and emotion, completely changing people's traditional understanding of stone.
In order to improve Kaohsiung’s top consumer groups’ understanding of luxury stones and attract wealthy groups to pursue unique artistic stones, we have adopted a series of targeted strategies that combine education, experience and emotional connection to make luxury stones more than just a Building materials have become a kind of life attitude and status symbol. Here are some specific methods:1. Create an exclusive high-end experience and enhance the perception of luxury stonesBy planning private preview events for luxury stones, top consumers in Kaohsiung are invited to visit the showroom or participate in VIP tasting sessions, allowing them to get up close and personal with the artistic characteristics of each stone. For example:Arrange a professional tour guide to tell the story behind the origin, formation process and unique texture of each luxury stone, highlighting its irreproducible scarcity.Provide personalized design consultation at the event to show how luxury stone can be integrated into the client's private residence, luxury yacht or commercial space and enhance the overall style of the space.2. Establish a professional and authoritative image through educationKaohsiung’s top consumer group has relatively strong spending power, but may have limited knowledge about luxury stones. We can improve their understanding of luxury stones through the following methods:Hold luxury stone lectures or salons, and invite internationally renowned designers or material experts to share luxury stone application cases so that consumers can better understand its cultural value and design potential.Provide books or digital resources with high-end content, such as the Luxury Stone Aesthetic Guide, which covers the material selection, design application and maintenance techniques of luxury stones, allowing consumers to feel the brand's professionalism.3. Storytelling to evoke emotional resonanceBy giving stories and emotions to luxury stones, customers can see them as works of art rather than ordinary materials:Emphasize the uniqueness and history of each luxury stone, such as describing the geological characteristics of its origin, the hardships of the mining process, or its deep connection with nature.Through customized solutions, luxury stones can be integrated into the customer's personal style or family history, making them feel that this is not just a piece of stone, but an artistic creation that is exclusive to them.4. Combine with Kaohsiung culture and enhance local identityCombining the artistry of luxury stones with Kaohsiung’s urban culture to create a unique narrative:Integrating Kaohsiung's maritime culture or modern urban characteristics, it shows how luxury stone has become a high-end symbol representing Kaohsiung's life aesthetics.Cooperate with local luxury developers or designers to launch iconic luxury stone space examples and shape luxury stone into a trend element in the wealthy circle.5. Limited edition and exclusive strategy, emphasizing rarityWealthy people are often more interested in limited edition products or exclusive services, so they can:Launch a limited series of luxury stones, such as rare varieties or specially processed artistic stones, with certificates of origin and limited edition numbers to enhance collection value.Provide private customization services, such as integrating customers' individual needs into the design process to create unique luxury stone furniture, murals or decorations for them.6. Enhance brand image and exposureTargeting Kaohsiung’s top consumer groups, it is crucial to create a luxury brand image:Cooperate with luxury brands or high-end design exhibitions, such as in the automotive, jewelry or architectural design fields, to further increase the exposure and positioning of luxury stones.Use social media and digital platforms to showcase the application cases of luxury stone, especially the successful designs of high-end residences, hotels and commercial spaces, so that more people can see how luxury stone can enhance the overall value of the space.7. Build long-term emotional connections and deepen brand loyaltyThrough high-quality after-sales service and continuous emotional interaction, Sheshi becomes a long-term aesthetic companion in customers' lives:Providing exclusive maintenance plans and annual inspections for luxury stones, allowing customers to feel the brand's commitment to quality.VIP customers are regularly invited to participate in cultural or social activities related to luxury stones, allowing them to find their own exquisite circle in the brand.SummarizeThe luxury stone promotion strategy of Chenhao Marble Showroom is not only to display the aesthetics and texture of the stone, but also to let Kaohsiung’s top consumer groups deeply understand the cultural and artistic value of luxury stone through high-end experience, professional education and emotional narrative, and ultimately internalize it. Turned into a symbol of life taste and status. Through these strategies, luxury stone not only becomes the core highlight of the space, but also a perfect extension of the customer's self-worth and life attitude.
The streamlined light strip design of Chenhao Marble Exhibition Hall is inspired by the fluidity and power of ocean currents. This element not only symbolizes the dynamic aesthetics of nature, but also fits in with the philosophical concepts of wealth and following the trend in traditional oriental culture. This metaphorical design element resonates deeply with Eastern cultural values through the combination of form and connotation. The following is a specific analysis:1. Symbolizes the flow of wealth and prosperityIn Eastern culture, "water" is often regarded as a symbol of wealth, and its flowing nature represents the endless growth of wealth.The dynamic design of the streamlined light strip simulates the flow of ocean currents, implying the continuous flow of wealth and creating an atmosphere of prosperity and success.Soft lighting represents a gentle way of gathering wealth, which coincides with the Eastern view of wealth pursuing steady growth. This kind of design not only inspires emotional resonance, but also attracts high-end customers who value Feng Shui and meaning.2. In line with the philosophy of "go with the flow"The flow of ocean currents symbolizes the laws and harmony of nature, which is highly consistent with the ideas of "Tao follows nature" and "go with the flow" in Eastern philosophy.The design of the streamlined light strip highlights the beauty of natural flow, implying that people should follow the trend and seize opportunities. The integration of this artistic conception not only adds depth to the design, but also allows customers to feel a higher level of philosophical inspiration when viewing the exhibition hall.It also echoes the wisdom that successful people should achieve their goals with gentle force, which is particularly attractive to Eastern consumers who value inner meaning.3. In line with the concepts of "Feng Shui" and space energy flowIn Eastern tradition, space design is inseparable from the flow of energy (qi), and Feng Shui emphasizes transparent and smooth design to guide the accumulation and transmission of positive energy.The streamlined light strips seem to guide the "qi" in the exhibition hall to flow along the marble texture and spatial movement lines, forming a harmonious and lively field, making customers feel subconsciously happy and comfortable.The continuity and direction of the lighting design also imply the gathering of wealth and opportunities, which coincides with the core concept of Feng Shui that "the gathering of Qi leads to prosperity".4. Integrate nature and humanity to enhance design levelThe ocean current image of the streamlined light strip also reflects a fusion of nature and humanity, which is in line with the Eastern traditional values of pursuing harmony between heaven, earth and man.The marble itself comes from nature, and the lamp strip uses modern design language to interpret the flow of natural forces. This combination expresses respect and tribute to nature.What customers experience in the exhibition hall is not only the beauty of materials, but also the philosophy of nature. This multi-level design presentation makes the space more culturally profound and attractive.5. Arouse emotional resonance among Eastern consumersLight strip design is not only a visual effect, but also has symbolic cultural meaning:It allows customers to feel that the exhibition hall is not just a place to display materials, but also a space containing natural and cultural wisdom, thereby enhancing the emotional value of the brand.This approach of integrating Eastern philosophy into modern design also demonstrates the Chenhao brand's deep understanding and respect for traditional culture, further winning the trust and recognition of Eastern high-end customers.6. Enhance brand image and market appealThrough the metaphorical design of streamlined light strips, Chenhao successfully combined the functionality and cultural connotation of the exhibition hall, creating a space that is in line with the values of Eastern consumers and modern design aesthetics. This multi-layered design strategy:It demonstrates the brand's cultural sensitivity and design innovation, making customers feel that Chenhao not only provides high-quality materials, but also is a transmitter of life aesthetics and cultural values.It has attracted the attention of top consumer groups, making them regard the purchase of luxury stones as not only a display of taste, but also a tribute to traditional wisdom.SummarizeThe streamlined light strip design of Chenhao Marble Exhibition Hall is inspired by ocean currents and the flow of wealth, and cleverly combines the concept of wealth, philosophy and Feng Shui concepts in Eastern culture. This design not only enhances the visual beauty and cultural depth of the space, but also successfully triggers high-end consumers’ emotional resonance with nature, culture and brand value, further consolidating Chenhao’s leading position in the luxury stone market.
In the planning of the exhibition hall, the clever use of unique marble colors for different functional areas can enhance the atmosphere of the overall space and strengthen the brand image and audience experience. The following are specific planning suggestions:1. VIP President Exhibition Hall - The Imperial Spirit of Golden Yellow TextureColor and material selection: Use golden textured marble, such as resplendent, golden agate, etc., to highlight the sense of luxury and domineering atmosphere.Design style:Background wall: Create a complete golden marble background wall, with hidden lighting, to emphasize the three-dimensionality and elegance of the texture.Guest tabletop: A small marble tabletop with the same texture creates an overall sense that echoes the background.Space layout:Open but private: Design a spacious circulation, while maintaining a certain degree of privacy with screens or glass partitions.Furniture matching: Use dark brown or black leather sofas and metal elements to enhance a sense of stability.2. Negotiation Area - The dreamy energy of Tiffany BlueColor and material selection: Use Tiffany blue marble (such as sapphire, ocean blue agate) to inject vitality and unrestrained feeling into the space.Design style:Desktop and background wall: Set Tiffany blue marble as the core element of the negotiation table, combined with a simple metal base to create a light atmosphere.Flooring or embellishments: Choose neutral colors (such as gray and white marble) as the floor, and Tiffany blue as local embellishments to highlight the theme without losing a sense of coordination.Space layout:A sense of dynamic interaction: Arrange the negotiation tables and chairs in a circular layout to promote natural communication.Multimedia display: Introduce interactive screens to make product introductions during negotiations more visually appealing.3. Color matching strategy for exhibition hall movement lines and regional divisionsWelcome area:Use off-white or ivory marble to create a bright and open first impression, paired with golden fine lines to reflect a sense of nobility.Display wall area:Color separation designs are carried out according to the characteristics of different stone materials. For example, dark green, dark red or Tiffany blue are used to display the diversity of marble to form a visual contrast.Transition zone:Choose neutral stones with soft transitions, such as gray and silver, to connect areas with different color themes and make the overall space more coherent.4. Accessories and detailslight:Warm light emphasizes the nobility of golden stone and makes the texture more layered.The cold light sets off the freshness and unrestrainedness of Tiffany Blue, creating a dreamy feel.Furniture and furnishings:Metallic details, such as gold plating or rose gold, complement the stone texture.Small decorations, such as transparent crystals, sculptures, etc., enhance the high-end sense and storytelling of the space.This kind of planning can not only give the space clear functional divisions, but also take the natural beauty of marble as the main axis and combine it with exquisite design to create an exhibition hall experience that is both high-end and emotionally resonant.
Winning the A' Design Bronze Award has had a positive impact on the brand recognition and success of Chenhao Marble Showroom in many aspects, especially in its positioning as the first luxury marble brand in Kaohsiung. It has the following key significance:1. Enhance brand awareness and trustInternational endorsement: The A' Design Award is a world-renowned design award. Winning the award provides Chenhao with a high-quality international recognition, strengthening the brand's professionalism and credibility.Local market impact: As Kaohsiung's first luxury marble brand, this award not only attracts the attention of local high-end consumers, but also helps build a sense of pride and belonging in the localization of the brand, making it synonymous with Kaohsiung's design quality.2. Establish industry leadershipDifferentiation advantages: Design awards have established a clear distinction between Chenhao and its competitors, highlighting the brand's leading position in design and innovation.Professional image: With this recognition, the exhibition hall not only becomes a place to display marble materials, but also a design model that integrates art and function, elevating the brand from a mere material supplier to a creator of life aesthetics.3. Attract high-end customer groups and cooperation opportunitiesAttract high-end consumers: Luxury brands need to emphasize their uniqueness and excellent quality. The blessing of design awards brings a more attractive image to the brand, attracting customers who value design and taste.Cooperation between designers and architects: The international exposure of the A' Design Award can attract more domestic and foreign designers, architects and interior design projects to cooperate with brands, further expanding its market scope.4. Strengthen brand narrative and value deliveryStrengthening the design concept: The award-winning exhibition hall becomes part of the brand's core narrative, showing how it combines the natural beauty of marble with design creativity and tells the geological story and cultural value behind the stone.Conveying brand value: The recognition of the award conveys the brand's insistence on excellent quality and innovative design, echoing the high-end positioning of the luxury brand.5. Enhance marketing and public relations valuePublicity Highlights: Winning awards provides powerful story material for marketing activities. Whether it is online promotion, social media operations, or offline exhibitions, it can be used as the focus to attract attention.International influence: Through the international platform of the A' Design Award, Chenhao's brand influence can be extended to overseas markets, opening up greater development space for the brand.6. Encourage team morale and innovation motivationInternal motivation: This achievement is a great encouragement to the brand's internal design team and employees. It improves morale and also inspires higher pursuit of future projects.Continuous innovation: Winning awards marks the starting point of the brand's success, and also sets higher standards and challenges for the future, promoting the brand to maintain long-term competitiveness in design innovation.ConclusionAs the first luxury marble brand in Kaohsiung, the A' Design Bronze Award not only consolidates Chenhao's unique position in the local market, but also paves the way for it to enter the international market. Through this honor, Chenhao can more effectively convey the design and brand value of the exhibition hall to the audience, becoming synonymous with the combination of marble art and design aesthetics.
Completing the design and construction of Chenhao Marble Showroom within four months and maintaining excellent design standards not only demonstrated the professional capabilities of the project team, but also reflected excellent project management strategies. Here are some key strategies and insights:1. Clear project goals and scopeClear goal setting: During the project start-up stage, the functional requirements, design concepts and quality standards of the exhibition hall are clarified to avoid subsequent changes caused by vague goals.Reasonable scope definition: ensure that the focus of the project is highlighted within a limited time, and resources are concentrated to achieve core functions (such as high-end exhibition hall atmosphere, key area display), rather than trying to take care of multiple secondary needs.2. Efficient time managementPhased plan: Divide four months into clear phases (design, procurement, construction, acceptance) and develop a detailed schedule for each phase.Parallel operations: Maximize the use of synchronous work mode, such as starting material procurement and partial prefabrication work during the design refinement stage to shorten the overall construction period.Daily progress monitoring: Quickly solve problems through daily or weekly progress review meetings to ensure that the project does not deviate from the schedule.3. Efficient team collaborationThe professional division of labor is clear: the design, construction and supply chain teams each perform their own duties, while maintaining smooth cross-department collaboration to ensure smooth transmission of information.Core decision-making team: Set up a small number of core members to be responsible for decision-making to avoid delays due to disagreements among multiple parties.Real-time communication tools: Use instant messaging tools and project management software (such as Trello, Asana) to coordinate the work of all parties and reduce communication lag.4. Materials and supply chain managementProcurement of key materials in advance: Major materials such as marble need to be customized or imported. The project team determines the design plan and places an order in advance to avoid delays in materials that affect the construction schedule.Optimization of local resources: Prioritize the selection of reliable local suppliers and construction teams, shorten transportation and coordination time, and reduce communication costs.Alternatives: Set up alternative options for each important material to ensure that progress is not affected when supply shortages occur due to uncontrollable factors.5. Flexible response to design and construction challengesModular design: Adopt modular structure and standardized construction process to increase construction speed and reduce the risk of errors.Quick on-site decision-making: During the construction process, a quick response mechanism is set up for possible design adjustments to ensure that small changes do not slow down progress.Quality inspections are carried out simultaneously: segmented quality inspections are carried out during the construction process to avoid large-scale modifications after completion.6. Precise budget controlCapital flow management: Reasonably allocate the budget to ensure that key links (such as design and high-end materials) receive sufficient financial support, while controlling the costs of secondary projects.Risk reserve: Prepare an emergency budget for emergencies to ensure that problems can be solved quickly and avoid delays when uncertainty occurs.7. Balance between design and efficiencyDesign rapid prototyping: Use rapid prototyping and 3D modeling tools to quickly visualize the design phase and reduce the time of repeated revisions.Focus on core highlights: Highlight several key design highlights in the exhibition hall, concentrate resources on the most visually impactful parts, and enhance the appeal of the overall space.Avoid over-design: Use minimalist design for non-critical areas to save time and money and make the focal point stand out.ConclusionThe efficient construction of Chenhao Marble Showroom reflects excellent project management methods and design execution capabilities. Through clear goals, flexible strategies and strong teamwork, we achieved the goal of high-quality delivery in a short time, and also set a successful example of both design and efficiency for the industry.
The success of Chenhao Marble's showroom not only brings reputation to the brand itself, but may also have a profound impact on the design and development of luxury material showrooms in Taiwan and beyond. The following are several major directions and evolutions that this design pattern may lead in the future:1. The experiential trend of luxury material displayFrom static display to immersive experience:Chenhao's exhibition hall, with its narrative approach that combines art, design and materials, inspires future showrooms to use more technology and interactive elements, allowing the audience to feel the texture of materials while also participating in the design through light, shadow, touch and digital technology story.Future showrooms may use augmented reality (AR) or virtual reality (VR) to allow customers to directly preview the effect of marble in a specific space.Create an emotional connection:Chenhao's exhibition hall focuses on conveying the emotional value of materials (such as high-end, dreamy or natural) through space design. This design philosophy will push the industry to focus on creating a spatial atmosphere rather than simply displaying material samples.2. Integration of local culture and international designIntegration of local elements:As the first luxury brand in Kaohsiung, Chenhao's design highlights the uniqueness of local culture and has an international aesthetic vision. This successful case will inspire more Taiwanese brands to explore local characteristics and integrate natural landscapes, historical culture or craftsmanship into designs to create local brands with global appeal.Promote Taiwan as a design hub:Chenhao's achievements may attract more international designers and architects to turn their attention to Taiwan, promote the exchange and cooperation of design concepts, and further consolidate Taiwan's position in the Asian design community.3. Combination of material display and sustainable developmentPromote environmental protection and sustainable design:As the demand for sustainability grows, Chenhao-style showroom design may push the industry to focus on transparency of material sources and emphasize the environmentally friendly properties of luxury materials such as marble.Future showrooms may display more "recycled" or "low-carbon emission" luxury materials, and incorporate sustainable concepts into the design, such as using modular structures to facilitate reconfiguration and reduce waste.Education and publicity platform:Chenhao's geological storytelling method has become its characteristic. In the future, the exhibition hall may have more educational functions to help consumers understand the full life cycle of materials and promote awareness of responsible consumption.4. Refinement and differentiation of luxury brand positioningDesign language upgrade:As a showcase for luxury brands, the Chenhao exhibition hall highlights brand positioning through exquisite design. This will lead other luxury material brands to pay more attention to the detailed design of the showroom, from lighting to furniture, even to smell and music, to comprehensively enhance consumers' sensory experience.Diversified theme exhibition hall:In the future, there may be material exhibition halls with different styles, functions or historical stories as themes, allowing consumers to explore the possibilities of materials in different environments and further strengthening brand differentiation.5. Inspiration and output from the global marketOutput from Taiwan’s experience:The successful project management and design strategy of Chenhao Showroom will become a reference example for luxury material display in other regions (especially emerging markets), promoting the implementation of more showrooms that combine efficiency and innovation.The rise of Asian design aesthetics:The Chenhao exhibition hall shows how Asian brands integrate traditional and modern elements in design. This unique design language may become an emerging trend in the international market and enhance the competitiveness of Asian brands.ConclusionThe innovative design of Chenhao Marble Showroom not only redefines the standards for luxury material display, but also has a profound impact on the entire industry. It promotes design to no longer be limited to function and display, but to become an emotional and value communication platform between brands and consumers. In the future, this model is expected to lead more innovation and change in Taiwan and other regions, and promote the evolution of luxury material showrooms in a more experiential, culturally profound and sustainable direction.
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