Interview about Toyika Xinzhuang Japanese Yoshoku Restaurant, winner of the A' Interior Space, Retail and Exhibition Design Award 2022
The whole dining space is laid out with the concept of family, so when customers enter this space, they might feel a sense of freedom and leisure from the family. The partitions are divided by various forms of dining spaces, presenting various warm corners of the home. This western restaurant provides a place where people can relax and enjoy their moment together. It enables most people to enjoy the ritual sense of western cuisine in a simple and comfortable mode. Encourage people to spend some time with their family members in their busy lives.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsIntegrating childhood game elements into restaurant design, especially in the case of Fengxiang Xinzhuang Japanese and Western restaurant, can not only stimulate nostalgia, but also bring a highly interesting and interactive dining experience. Here are a few key points on how to influence customer behavior and social interaction: 1. The atmosphere and emotion brought by the design touch nostalgia and intimacy: the design incorporates game patterns or interactive devices such as hopscotch, sandbag throwing or bamboo dragonflies to evoke Customers have fond memories of their childhood, which relaxes and strengthens emotional connections. Novelty and attraction: For the younger generation who have never experienced these games, this is a novel exploration, attracting them to take photos and share them, and become a hot topic on social media. Let customers complete challenges together while waiting to enter and get closer to each other. Kill the waiting time and increase the fun of ordering.
Catering to the needs of modern consumers Modern consumers, especially the younger generation and family customers, pay more attention to the comfort and vitality of dining spaces. They like a bright, cheerful and energetic environment, which is not only a requirement for dining, but also in line with the trend of taking photos and social sharing. Adjustment of market positioning Traditional Japanese restaurants often have adults or business people as their main customer base, and this transformation may reflect the brand's desire to attract more family customers, especially families with children. Bright spaces and family-friendly designs help create a more inclusive and welcoming atmosphere.
The material of the iron frame grille is usually metal or wood, with transparent glass or barrier-free lattice design, which can divide different dining areas without completely blocking the line of sight. This design makes the dining areas independent of each other but maintains a certain visual continuity, avoiding the closed feeling caused by traditional partition walls. The iron frame grille system avoids the rigid effect of hard partitions, but is separated in a semi-open manner, which is suitable for the simple and layered space atmosphere pursued by Japanese restaurants.
The semi-open seating arrangement allows guests to enjoy the atmosphere of the space and feel the vitality of the surroundings. The soft colors of the space and the fresh and neat design successfully create an attractive space where guests can enjoy nature and harmony. In a cultural atmosphere, actively choose to communicate with the people around you instead of relying on connections in the digital world. Immersive Environment and Natural Elements Natural Materials: The interior design of the restaurant makes extensive use of wood, stone and other natural elements, which not only brings visual warmth but also enhances the overall sense of immersion. As guests enter the restaurant, these materials create a tranquil and connected environment that reduces excessive digital distractions. Green plants and natural light: Large windows introduce natural light and set up green plant areas in the restaurant. These elements make the space full of life and guide guests' attention to the outside world, thereby reducing dependence on mobile phones and other devices.
1.Stimulate emotional resonance The jumping game evokes childhood memories for many customers, creating a sense of familiarity and emotional connection. This allows customers to feel a friendly and approachable atmosphere before stepping into the restaurant, and builds positive psychological expectations for the subsequent dining experience. 2. Create a unique brand experience. The entrance design with the theme of jumping game can show the creativity and uniqueness of the restaurant, making it stand out among many Japanese and Western restaurants. This storytelling design not only attracts attention, but also makes it easier for customers to remember the brand.
1. Space planning and zoning design Exclusive area for family gatherings: Set up a relatively private box or semi-open area, provide a round table or a long table, suitable for gatherings with many people. Warm lighting and soft textures are used in the decor to create a sense of intimacy. Efficient commercial dining area: The design of a small square table for two people can be dismantled and combined. This design is convenient for quick table turning and is suitable for flexible use by business guests. 2. Atmosphere creates a family atmosphere: Use warm Japanese elements, such as wooden materials and green plants to embellish the table. Family guests feel relaxed.
Spatial psychology and comfort goals: improve customers’ stay time and consumption intention. Execution: Color palette: Choose warm wood tones and soft light to create a relaxing atmosphere. Seating layout: Avoid overcrowding and provide seats of different heights and materials to enhance comfort. Effect: Make customers feel relaxed, extend their meal time, and increase the likelihood of additional purchases. Round and semi-circular seats: The seating arrangement pays special attention to promoting face-to-face communication. The square tabletop is suitable for disassembly and layout, making communication more smooth and natural. Moderately private space: In order to prevent guests from being disturbed too much while dining, we have designed a moderately isolated area to avoid an overly open space that makes people feel uncomfortable. This design allows guests to have in-depth conversations in a private atmosphere without too many distractions from around them.
Ingenious use of Japanese elements Design strategy: Formal sense: Based on simple Japanese aesthetics, wooden grilles, stone decorations and garden elements are incorporated to add cultural depth. Sense of leisure: Use natural elements, such as green plants, running water devices or small "dry landscapes", to create a sense of intimacy and relaxation. Effect: Allowing customers to feel the formal sense of Western dining rituals while also enjoying the harmony and nature of Japanese design ~ creating a comfortable space for all kinds of guests, business guests and families
Atmosphere creation: Soft lighting and natural materials create a warm environment and inspire sincere interpersonal interactions. Cultural integration: Incorporate local and traditional elements to enhance the personality and appeal of the space. Flexible layout: The multi-functional design takes into account both privacy and interactivity, adapting to different social needs. Nature and sustainability: Introduce natural materials and green plants to convey environmental protection concepts and create a sense of calm. Technology assistance: balance digital tools and design to enhance experience without interfering with communication. In the future, restaurant spaces will pay more attention to emotional and cultural resonance, becoming an ideal place to promote interpersonal connections.
Toyika Xinzhuang Japanese and Western restaurant uses natural materials such as wooden materials, soft textiles and handmade ceramics, with soft neutral tones such as off-white and light wood colors, and is decorated with warm lights to create a warm and comfortable atmosphere. These design choices make guests feel relaxed and happy, while conveying the beauty of Japanese simplicity and nature, enhancing the intimacy and ritual of the dining experience. Emotional impact: Create a relaxing, intimate and warm dining experience Relaxation and comfort: The use of warm colors and natural materials helps create a relaxing, comfortable dining environment. When customers enter Toyika, they will immediately feel a relaxed and comfortable atmosphere. This environment helps relieve stress and make people feel happy, thus improving the quality of customers' dining experience. The integration of these design elements makes the restaurant a place suitable for long gatherings and relaxed conversations, where customers come not only to enjoy a meal, but also to slow down and enjoy intimate moments with family, friends or colleagues. Intimacy and privacy: The color palette and material palette of the restaurant help create an intimate atmosphere. When warm wood colors and neutral tones are intertwined, it can make customers feel that the restaurant is a place where they can relax and enjoy quality time with loved ones and friends. Exquisite leather seats and detailed fabrics make every customer feel the warmth of home, which is especially important for family dinners or couples' dates. Modern and high-end atmosphere: Although the overall atmosphere of Toyika is warm and comfortable, the high-end selection of materials and colors also gives it a certain degree of modernity and sophistication. The introduction of metal and glass elements allows the restaurant to maintain warmth while also showing a modern and fashionable style. Such a design not only meets the need for comfort, but also attracts customers who pursue taste and high-end experience. Conclusion The choice of materials and colors in Toyika Xinzhuang Japanese and Western restaurant plays a crucial role in creating a warm atmosphere. By using elements such as natural, warm wood, soft tones, exquisite fabrics and leather, the restaurant successfully creates a comfortable, intimate and modern dining space, allowing customers to relax and feel comfortable while enjoying their food. A home away from home atmosphere. Such design choices not only enhance the customer's emotional experience, but also enhance the restaurant's brand image and customer loyalty.
Dive into a world of design excellence with our curated highlights. Each feature showcases outstanding creativity, innovation, and impact from the design world. Discover inspiration and learn more about these incredible achievements.
