Interview about Utopian City Poster, winner of the A' Graphics, Illustration and Visual Communication Design Award 2022
With the spread of digital information, the opportunities for writing and reading have become much less than before, instead visuals are important. Utopian City Planning is rethinks about modern typography, the motifs and letters found in architecture are fused to create a new order of typography and explores new visual possibilities for typography. At the same time, also emphasizes the relationship with the "clarity" of typography.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsSoviet modernist architecture is known for its bold, exaggerated forms combined with distinct geometric shapes. This visual style immediately captivated me because it balances order with exaggeration, creating a unique visual impact. I wanted to apply this sense of structure and boldness to typography, as modern typography no longer focuses solely on readability but also needs to serve a visual expressive function. Soviet modernist architecture provided the perfect inspiration, allowing me to create a type design that combines both structural integrity and strong visual expression.
Firstly, the form of Soviet modernist architecture inherently carries a strong sense of order, which greatly facilitated maintaining basic readability during the typesetting process. Its geometric structure helped ensure that the clarity of the text was not compromised. At the same time, the bold and exaggerated forms of Soviet modernist architecture provided guidance for the artistic expression of the typesetting, encouraging me to push the boundaries and create visually impactful effects. In this way, I was able to find a balance between functionality and artistic expression, ensuring that the poster not only communicated the information clearly but also showcased a strong artistic presence.
Constructivism, Bauhaus, and Swiss style all inevitably pursue the creation of an order to maximize the functionality of design. They have had a profound influence on me, and I have always held them in high regard. However, as times change, I believe it is essential to challenge the existing order. The main method I used was to break the text down into countless elements. Only by deconstructing the traditional form of the text can new possibilities arise in design. This approach helped me break free from conventional frameworks and discover my own unique artistic voice.
Design requires rationality, as it effectively ensures functionality. However, this does not mean that sensibility should be completely abandoned. Sensibility reflects the human spirit and can prevent the design from becoming too monotonous or dull. Rationality is embodied in the clarity of structure and the orderly arrangement of elements, ensuring effective communication and visual flow. This is based on the functional needs of printing and the pursuit of design simplicity. However, sensibility is reflected in the use of shapes, colors, and the personalized design of typography. It is the harmonious coexistence of rationality and sensibility within a single design that gives the work a deeper cultural significance and emotional expression.
There are no strict requirements for the paper material, but to align with the atmosphere of Soviet Modernism, matte paper is an ideal choice. Of course, using other materials would still be feasible. As for the poster size, due to the large number of posters in this series, the 515mm x 728mm dimension is the most economical and practical choice while maintaining the visual impact.
At the beginning of the design process, I usually establish a basic order to ensure the functionality of the design. However, this order doesn’t need to be overly rigid. If it's followed too strictly, it can limit the diversity and creativity of the design. Therefore, I prefer to maintain a certain level of flexibility, allowing for unexpected shapes and variations to emerge. These spontaneous elements often add unique interest and creativity to the design, enhancing its overall appeal.
Through the creation of this work, I came to realize that postmodern printing is not merely a continuation of traditional printing techniques, but it emphasizes freedom of expression and diversity. During the creative process, I intentionally explored how to break free from the constraints of traditional printing techniques, incorporating more experimental elements and innovative methods. The core of postmodern printing no longer focuses solely on information transmission; instead, it emphasizes the expression of visual form, individuality, and the creation of cultural symbols. I believe that in the fields of art and design, the future of printing will place more emphasis on personalized customization, diversified modes of expression, and the in-depth exploration of cultural connotations.
I believe design and art should not be viewed separately, as they are closely related and mutually influential. Experimental works are not solely aimed at serving commercial purposes; rather, they seek to explore new possibilities. This exploration has a profound impact on the evolution of design and its applications in the commercial sphere. When we regard print design as an exhibition art piece, it allows us to interpret it from a broader perspective, granting print design greater expressive power and cultural value.
East Asian aesthetics pursue an imagery that embodies an intangible or ambiguous beauty. This beauty is more unpredictable and dynamic in its form, which is precisely its charm. Inspired by this, I aim to bring more variation into the shapes of the characters. By breaking conventional line and shape arrangements, I create a sense of flow and layering within the text visually. This approach not only enriches the expressiveness of the work but also helps me to better balance the contrasts between precision and spontaneity, order and freedom, within the design.
As times and technology advance, people’s perception of text has evolved. Text is no longer merely a tool for conveying meaning; its role in visual expression is increasingly recognized. This poster series aims to explore the expanded possibilities for text as a form of visual representation. I believe that future design trends will place a greater emphasis on customization, where innovative visual expression will play an even more significant role.
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