Interview about Luckinfo Ocean Refreshing Base Serum Packaging, winner of the A' Packaging Design Award 2022
The surface of box remains minimal and rigorous, whilst the wave illustration printed underneath to echo with the marine ingredients. A portion of the illustration exposed at the bottom to enrich the pale surface, as well as attracting users to open the box. The bottle is frosted at the top to transit the vanish from the pearl white lid to transparent part, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the unique blue droplet by oil droplets sedimentation technology.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsIncorporating the original illustration that refers to 'The Great Wave of Kanagawa' ties the product's packaging to the oceanic source of its ingredients, including Jeju lava seawater. The wave illustration inside the box symbolizes the dynamic and powerful nature of marine elements, connecting the product to its Thalassotherapy inspiration. This cultural fusion creates visual appeal and reinforces the narrative of harnessing the sea's restorative properties. By highlighting marine ingredients and incorporating this iconic artwork, the packaging emphasizes the Asian cultural element, making a deeper connection to the product’s origins and enhancing the consumer's overall experience.
The frosted-to-clear gradient serves both a functional and aesthetic purpose. Functionally, it obscures the potentially cloudy mixture formed during shaking, ensuring a visually pleasing appearance. Aesthetically, it symbolizes the transition from the serene white lid to the clarity of the serum, reflecting purity and transformation. The inspiration behind this interplay was to seamlessly integrate the product's innovative technology with a sophisticated design, creating a harmonious user experience.
Research revealed that young Chinese consumers are drawn to packaging that is both minimal and striking, with a preference for Morandi-color tones and illustrated designs. This informed the decision to use a pastel blue tone and incorporate subtle yet captivating illustrations. By balancing minimalism with distinctive visual elements, the packaging appeals to the target audience's aesthetic sensibilities while maintaining the brand's scientific image.
The development process focused on creating a cohesive and visually appealing design. The semi-spheric lid, resembling a precious pearl from the ocean, represents the droplet theme and adds an elegant touch. This nod to the sea further emphasizes the marine origins of the serum's ingredients. The light blue ribbon not only covers the neck of the bottle but also adds a pop of color that complements the overall pastel blue theme. These elements were meticulously designed to ensure they align with the product's aesthetic and functional goals, enhancing the overall user experience and creating a harmonious visual appeal.
Balancing the scientific brand image with visual appeal was challenging. The design needed to convey credibility and minimalism while also being eye-catching for the online marketplace. This was achieved by keeping the outer packaging simple and incorporating the wave illustration inside the box. The strategic use of color and design elements ensured that the packaging was both appealing and consistent with the brand's image, ultimately shaping a design that stands out online while maintaining a scientific aesthetic.
The strategic exposure of wave illustrations was developed to enrich the initial visual impression and create an interactive unboxing experience. The portion of the illustration visible at the bottom intrigues users and encourages them to explore further. This approach was designed to enhance user engagement, making the unboxing process more enjoyable and reinforcing the product's marine theme right from the first interaction. The box looks simple on the outside, but once opened, users are surprised by the dynamic depiction of the ocean and the pearl. This is akin to hunting treasure under the sea, offering a delightful and memorable discovery that aligns perfectly with the marine-inspired essence of the product.
The design direction for Luckinfo Ocean Refreshing Base Serum Packaging begins with the innovative oil droplets sedimentation technology. This technology forms a giant droplet at the bottom of the bottle, which splits into numerous tiny droplets when the user shakes it. Inspired by this process, the illustration incorporates numerous little waterdrops to visually represent the serum's unique feature. This element mirrors the dynamic action of shaking the bottle and dispersing the droplets, creating a cohesive narrative that ties the visual design to the product's functionality. The waterdrops serve as a metaphor for the product's innovative technology, enhancing the overall storytelling and user experience.
Achieving the balance between tradition and innovation involved blending Thalassotherapy themes with modern design elements. The reference of 'The Great Wave of Kanagawa' pays homage to traditional art, while the pastel blue palette and minimalistic design cater to contemporary trends. This combination ensures that the packaging resonates with both the cultural heritage of its ingredients and the current market preferences, creating a product that feels both timeless and modern.
The dimensional constraints required a thoughtful approach to maximize space efficiency without compromising design. The compact size necessitated a minimalistic outer appearance while allowing for intricate internal elements like the wave illustration. These specifications guided the design towards a balance of simplicity and detail, ensuring that every aspect of the packaging served both functional and aesthetic purposes within a limited space.
Looking ahead, Luckinfo Ocean Refreshing Base Serum Packaging is poised to influence future trends by setting a standard for integrating traditional elements with modern aesthetics. The blend of cultural inspiration, innovative technology, and minimalistic design will likely inspire other brands to explore similar fusions. In the Asian market, where consumers appreciate both heritage and innovation, this approach can lead to a new wave of packaging designs that are both visually appealing and deeply connected to their cultural roots. In the Asian online market, especially the Chinese online market, trends shift rapidly. Due to the nature of the online market, buyers cannot touch and feel the product personally, which poses a challenge for selling skincare products. Therefore, the design must excel in storytelling, allowing buyers to easily understand the value and core of the product and the brand. This compelling narrative can bridge the gap created by the lack of physical interaction, making the product more appealing and trustworthy to online consumers. This innovative approach could set new standards for future packaging designs in the skincare industry.
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