Interview about Pure Juice Packaging, winner of the A' Packaging Design Award 2020
The basis for the concept of Pure Juice is an emotional element. The developed naming and design concept are aimed at the customer's feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsPrinting directly on curved glass bottles was a technical challenge. I tackled issues like alignment and ink durability by working with advanced UV-curable inks and adaptive printing technologies. After many trials, I achieved a design that was both precise and vibrant.
The fruit-inspired minimalist patterns came from a desire to express natural and healthy living simply yet boldly. It reflects my belief in making products feel fresh, clean, and approachable.
Testing in retail settings revealed how light and shelf layouts influenced visibility. I refined the colors and bottle shapes to ensure they were striking and clear in real-world environments.
Turning the bottle into a decorative art piece was inspired by sustainability and consumer trends. I wanted to create packaging that extended its life, offering beauty and utility beyond its initial function.
I chose colors and patterns that spark joy and connect emotionally. Soft yet vibrant tones, paired with rhythmic designs, reflect the essence of nature and capture attention at a glance.
Balancing manufacturing constraints with creativity was critical. Close collaboration with production teams and constant prototyping allowed me to merge technical feasibility with my artistic vision, leading to this award-winning design.
Environmental considerations were central to my process. By making the printed design permanent and reusable, I reduced waste while offering packaging that felt valuable and sustainable.
I carefully balanced innovation with familiarity by combining bold design elements with recognizable premium beverage cues. This approach ensured the product stood out while still feeling trustworthy to consumers.
The project unfolded in stages—choosing materials, prototyping, testing in real-world environments, and refining based on consumer feedback. Each step was critical in shaping the final product.
This design could inspire the future of beverage packaging by showing how aesthetics and sustainability can coexist. It’s proof that eco-friendly solutions can be functional, beautiful, and commercially successful.
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