Interview about Lavazza Desea Coffee Machine, winner of the A' Home Appliances Design Award 2020
A friendly machine designed to offer the complete package of Italian coffee culture: from espresso to authentic cappuccino or latte. The touch interface arranges the selections in two seperate groups – one for coffee and one for milk. The drinks can be personalized with boost functions for temperature and milk foam. Necessary service is indicated in the center with illuminated icons. The machine comes with a dedicated glass mug and applies Lavazza’s form language with controlled surfacing, refined details and special attention to colors, materials & finish.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsI think every user interface should have some sort of visual hierarchy to facilitate user interaction. The user interface of Deséa is quite complex for a coffee machine and it really seemed quite natural to arrange the selections into two distinct groups.
We were looking for inspiration in many different areas when designing this product. The pronounced shoulder line is indeed inspired by a vase that I came across during the design process. I realized how the specific section would help us to achieve a lower perceived height. While the automotive controls have been an important reference for the development of the user interface.
I think it is important to design a new product in a way that it remains an expression of the values, the identity and the established form language of a brand while still evolving in order to stay relevant and contemporary. This is not easy. A tricky thing.
The great thing about this feature is the ability to foam milk directly within a dedicated glass mug. A unique and elegant way to prepare milk based coffee beverages. The technology was developed by our own in-house engineering department.
Developing a new product is challenging. Even more so if you're working on two related products at the same time. You need to guarantee that everything works out perfectly for both products. Not easy.
The inspiration for this exact profile section came with a vase. It had a specific shape that was particularly elegant and inspired the shape of Deséa's main shell.
Naturally we dedicate a lot of attention to colours, materials and finishes. On all our products. They are important aspects in product design that reflect our vision and allow an immediate and tangible expression of our values.
We wanted to create a premium product experience with a solid glass mug that would work from a functional point of view, but also echoes the shape of the iconic Lavazza espresso cup. In hindsight it seems to be the obvious choice, doesn't it?
This is actually part of our wider aim for accessible, universal design. Acoustic feedback plays an important part and we're working to integrate this where possible, User tests are an integral part of our development process in general and they also allowed us to refine the acoustic feedback.
Deséa is a very important part of our current product portfolio and the design will most definitely inspire a balanced vision and product development in the near future.
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