Interview about Newborn Nature Sales Exhibition Center, winner of the A' Interior Space, Retail and Exhibition Design Award 2020
The case is a commercial project, the designers have added a lot of human elements and they firmly believe that under the premise of realizing commercial value, first of all, people must have a pleasant experience during the visit, and this experience comes from the psychological joy that the environment brings to people.
View detailed images, specifications, and award details on A' Design Award & Competition website.
View Design DetailsIn the design of the Vanke City Stylish sales exhibition center, we decided to preserve the original wooden beams and ceiling structures while creating a modern space on this foundation. This design decision embodies our concept of integrating historical and traditional elements, while also incorporating contemporary aesthetics.Firstly, preserving the original wooden beams and ceiling structures is a respect for history. These wooden beams and ceilings carry the historical memory of the building and are witnesses to time. By preserving them, we hope that visitors can feel the historical depth and cultural heritage of this building.Secondly, we reinterpreted these traditional elements using modern design techniques. Through concise lines, bright colors, and modern decorative elements, we injected new vitality into these traditional structures. This fusion not only retains the charm of historical elements but also aligns them with contemporary aesthetics, presenting a unique allure.Lastly, this design decision also reflects our emphasis on sustainability. Preserving the original wooden beams and ceiling structures avoids unnecessary demolition and reconstruction, reducing resource waste. Meanwhile, these traditional materials also possess good durability and environmental friendliness, aligning with our pursuit of green buildings and sustainable development.In summary, in the design of the fashionable sales exhibition center at Vanke City, we successfully created a space that combines historical depth with modernity by preserving historical elements, reinterpreting traditional elements, and incorporating contemporary aesthetics. This design decision is not only astonishing but also demonstrates our profound understanding and innovative spirit in architectural design.
In the design of the sales exhibition center at the Vanke City Stylish, we cleverly utilized geometric elements to create a compelling visual narrative. This design inspiration stems from the exploration of modern architectural aesthetics, as well as the respect and integration of historical architectural features.Firstly, we chose these specific geometric forms because they can express the essence of modern design concisely and powerfully. Geometric elements such as straight lines, curves, and circles have a strong visual impact and can quickly attract people's attention. We hope to convey the modernity and forward-thinking of the project through the use of these geometric elements.Secondly, while respecting the historical architectural features, we cleverly combined these geometric elements with historical elements. Through research on historical buildings, we discovered some distinctive architectural elements, such as traditional wooden beam structures and ancient brick walls. We attempted to create a dialogue between these traditional elements and modern geometric elements, forming a unique visual language. This combination not only retains the charm of historical buildings but also aligns them with the positioning of modern residential projects, presenting a harmonious beauty of blending old and new.Lastly, these geometric elements played a crucial role in the spatial layout of the sales exhibition center. We utilized the division and combination of geometric elements to create multiple functional areas, such as a reception area, negotiation area, and exhibition area. These functional areas not only meet the practical needs of the sales exhibition but also create a modern and comfortable spatial atmosphere through the use of geometric elements.In summary, in the design of the sales exhibition center at the Vanke City Fashion Sales Office, we cleverly utilized geometric elements to create a compelling visual narrative. These geometric elements not only embody the essence of modern design but also respect historical architectural features and are closely connected to the modern positioning of residential projects. This design achievement is not only impressive but also lays a solid foundation for the successful promotion of the project.
Facing the extremely tight 35-day design schedule for the Vanke City Stylish Sales and Exhibition Center, my creative decision-making was indeed greatly affected. Firstly, the tight schedule required me to quickly extract the core ideas and highlights of the design within a short period of time without too much hesitation and repetition. Therefore, I conducted a lot of market research and case analysis at the initial stage of the project to ensure that my design direction was in line with market demand and project positioning.At the same time, due to the limited time, I paid more attention to team collaboration and communication efficiency in the decision-making process. I encouraged team members to maintain close contact and jointly discuss and solve problems encountered in the design to ensure the smooth progress of the design scheme.Under such a tight time constraint, I adopted the following strategies to maintain the excellence of the design:Clarify design goals and priorities: Within the limited time, I first clarified the main goals and core requirements of the design, and then sorted the design tasks according to their importance and urgency to ensure that the most critical parts were completed first.Efficiently utilize resources: I made full use of existing design materials and templates to reduce repetitive labor and unnecessary waiting time. At the same time, I actively sought external professional support and cooperation, such as maintaining close communication with suppliers and partners to ensure timely supply of design materials and resources.Continuously iterate and optimize: During the design process, I adopted a rapid iteration method, constantly adjusting and optimizing the design scheme based on feedback and actual situations. This helped me find the best design solution within a short period of time and maintain the excellence of the design.Stay calm and focused: Facing tight time constraints and potential pressure, I always remained calm and focused, not allowing emotions to affect my decisions and judgments. I firmly believe that only by maintaining a clear mind and a positive attitude can I complete high-quality design works within a limited time.
The Vanke City Stylish sales center and exhibition center adopt eco-friendly materials such as LG wood grain decorative film, demonstrating Vanke's commitment to sustainable development. In terms of balancing ecological responsibility, aesthetic requirements, and budget constraints, Vanke may have adopted the following practices:Ecological Responsibility: When selecting materials, Vanke prioritizes environmental friendliness. The LG wood grain decorative film not only provides a realistic wood grain effect, enhancing the overall aesthetics of the sales center, but also meets Vanke's requirements for sustainable development. The use of this material reduces the consumption of natural resources and lowers environmental pollution.Aesthetic Requirements: While pursuing environmental protection, Vanke has not neglected the aesthetic needs of the sales center. The LG wood grain decorative film simulates real wood grain, making the sales center visually more natural and warm. The use of this material not only meets aesthetic requirements but also enhances the overall quality of the sales center.Budget Constraints: In balancing ecological responsibility and aesthetic requirements, Vanke also fully considers budget constraints. By choosing cost-effective eco-friendly materials such as LG wood grain decorative film, Vanke ensures the quality of the sales center while effectively controlling costs. Additionally, Vanke may further reduce costs by optimizing design schemes and improving construction efficiency.
In the design of the Vanke City Stylish sales center, the strategic layout of rounded corners and green plants undoubtedly creates a unique and warm welcoming atmosphere for visitors. There are multiple factors behind this decision that led us to choose these specific elements to enhance the visitor experience:Rounded Corner Design:Humanized Consideration: The rounded corner design can reduce the harshness of the space, making the overall environment more gentle and friendly. This design helps alleviate visitors' tension and makes them feel more comfortable and relaxed.Safety Enhancement: In public places like sales centers, the rounded corner design can reduce the risk of accidental injuries caused by sharp edges, ensuring visitors' safety.Green Plant Layout:Integration of Natural Elements: Green plants are an important part of nature, and their presence can evoke associations with the great outdoors, creating a refreshing and serene atmosphere. This atmosphere helps visitors relax physically and mentally and better enjoy the services of the sales center.Air Quality Improvement: Green plants can absorb carbon dioxide from the air and release oxygen, thereby improving the air quality of the sales center. This has a positive impact on visitors' physical and mental health.Enhancement of Aesthetic Value: The embellishment of green plants can make the overall design of the sales center more vivid and interesting. They not only beautify the environment but also enhance the overall quality of the sales center, allowing visitors to enjoy the services while also experiencing the beauty.In summary, we decided to integrate rounded corners and green plants into the design of the sales center of Vanke City Fashion to enhance the visitor experience. These designs not only elevate the overall aesthetics of the sales center but also meet visitors' needs in multiple ways, allowing them to enjoy services in a more comfortable, safe, and natural environment.
In designing the multi-angled and irregular 3D ceiling for the sales exhibition center of Vanke City Fashion, I first conducted an in-depth understanding of the building's overall style, spatial layout, and functional requirements. Based on ensuring harmony with the existing structure, I meticulously planned every detail of the ceiling using advanced 3D modeling technology and materials science.During the design process, I focused on capturing visual changes from different angles, creating a captivating visual flow by adjusting the shape, size, and material of the ceiling. At the same time, I fully considered the coordination between the ceiling and its surrounding environment, ensuring it presented the best effect under different lighting and viewing angles.To realize this complex architectural feature, I closely collaborated with the construction team to ensure precise implementation of every detail. Through continuous technological innovation and process optimization, we successfully transformed this design concept into reality, adding a unique landscape to the sales center.
In the project of the Vanke City Stylish sales center and exhibition hall, the biggest challenge we faced was to successfully transform the original historic building into a modern sales space while preserving its original elements, and to create a contemporary commercial environment.Firstly, we needed to conduct in-depth research and understanding of the historic building, identifying which elements were worth preserving and transmitting, and which needed modernization. This required us to possess extensive historical knowledge and a keen aesthetic eye to ensure that the original historic features were not destroyed during the renovation process.Secondly, integrating modern design concepts and functional requirements into the preserved original elements was another significant challenge. We needed to innovate in terms of spatial layout, material selection, lighting design, etc., to meet the functionality and comfort requirements of a modern sales space, while maintaining harmony with the original historic building.Lastly, the technical difficulties during the construction process could not be ignored. Due to the differences in structure and materials between historic buildings and modern buildings, special technical means were required during the renovation process to ensure that the renovated building was both safe and aesthetically pleasing.In summary, the biggest challenge of the Vanke sales center and exhibition hall project was to achieve modernization while preserving historic elements, and to create a sales space that meets the needs of a contemporary commercial environment.
The spatial flow line and layout of the Vanke City Stylish sales center and exhibition hall have been carefully designed to support and optimize visitors' journeys, enhancing the sales presentation experience. Here are some of the specific design elements implemented:I. Spatial Flow Line DesignClockwise Visit Flow Line: Based on human visual and walking habits, the exhibition space adopts a clockwise visit flow line, guiding visitors to follow a predetermined route in an orderly manner, avoiding flow line crossings and congestion.Traffic Flow and Speed Control: By adjusting the width of the exhibition line channels, the flow and speed of people are effectively controlled. In key exhibition areas, the channel width is appropriately increased to allow visitors to stop and observe; while in secondary areas, the channels are relatively narrow, prompting visitors to pass quickly.II. Layout DesignClear Functional Zones: The exhibition space is divided into multiple functional areas, such as the greeting area, reception area, sand table area, negotiation area, etc., each serving different functions to provide visitors with comprehensive sales services.Reasonable Static and Dynamic Zones: In the layout design, full consideration is given to visitors' behavior patterns and needs, with quiet negotiation areas set in relatively independent locations to avoid interference with noisy public areas.Visual Focus Setting: By setting visual focus, such as artistic installations and featured walls, visitors' attention is attracted, and their gaze is guided in a predetermined direction, enhancing the exhibition effect.III. Design Elements Enhancing ExperienceLighting Design: A soft and layered lighting design is adopted, creating a warm and comfortable atmosphere, allowing visitors to appreciate the exhibition content while also feeling the beauty of the space.Materials and Colors: High-quality materials and color combinations are selected to enhance the quality and grade of the exhibition space, creating a better first impression on visitors.Multimedia Interaction: Multimedia interaction technologies, such as touchscreens and virtual reality, are introduced to allow visitors to more intuitively understand property information, enhancing interactivity and fun.
The award-winning Vanke City Stylish Sales Center, which has received the A Design Award, highlights its innovative nature. How has this project influenced your subsequent exhibition space design work?The recognition of the Vanke City Stylish Sales Center with the A Design Award undoubtedly underscores its innovative excellence. This project not only demonstrates the unique charm of modern sales center design but also provides valuable inspiration and reference for subsequent exhibition space design work in multiple aspects.Firstly, the Vanke City Fashion Sales Center breaks through the inherent mode of traditional sales centers in its design concept, focusing on combining fashionable elements with urban culture to create a space that meets market demands and possesses cultural connotations. This design concept has made me deeply realize that in exhibition space design, it is equally important to pay attention to the close integration with exhibition themes, cultural backgrounds, and audience needs to create a more attractive and influential spatial atmosphere.Secondly, the project exhibits high flexibility and practicality in spatial layout and functional division. Through reasonable spatial planning and functional configuration, the sales center not only meets basic sales needs but also cleverly integrates multiple functions such as rest, communication, and exhibition, enhancing space utilization efficiency and user experience. This inspires me to pay more attention to the diversification and flexibility of space in subsequent exhibition space design to meet the needs of different exhibitions and audiences.Furthermore, the Vanke Sales Center also excels in details such as material selection, color matching, and lighting design, creating a warm, comfortable, and artistic atmosphere. These details not only enhance the overall aesthetic of the space but also strengthen the audience's sense of identity and belonging towards the space. Therefore, in subsequent exhibition space design, I will also pay more attention to detail handling and control, striving for perfection in every detail.
Looking ahead to the future impact of Vanke's sales and exhibition centers, I believe that this project will make a profound and positive contribution to the evolution of sales center design. As an industry pioneer, Vanke has always been committed to enhancing user experience through innovative design, and the urban fashion sales center is another masterpiece embodying this concept.Firstly, Vanke's sales center breaks the inherent model of traditional sales centers, no longer being merely a space for selling homes but incorporating more elements of life, culture, and social interaction. This design not only enhances the attractiveness of the sales center but also turns it into a vibrant community with multiple functions such as offices, entertainment, living, and culture. This transformation not only meets the diverse needs of home buyers but also provides new ideas for urban renewal and cultural inheritance.Secondly, in building the sales center, Vanke pays special attention to the combination of historical preservation and commercial functions.In this process, Vanke fully incorporated suggestions from the government, academic institutions, social organizations, and residents, forming broad participation and consensus. By rationally utilizing historical buildings, Vanke not only preserves historical context but also brings out the unique features of the area, providing a space for residents to share the fruits of urban development.In the future, Vanke's sales centers will continue to play a leading role in driving the evolution of sales center design. With the increasing emphasis on urban renewal and cultural inheritance, Vanke is expected to integrate more historical elements into the design of sales centers while combining modern commercial functions to create more sales spaces with unique charm and cultural value. These spaces will not only become important venues for home buyers to obtain information about homes but also become new landmarks of urban culture and new platforms for social interaction among residents.
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